Need help with Conversion's

13 replies
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Updated my website Web Design Services Liverpool | Affordable Website Design

But I have a high bounce rate 60% and most visitors seem to leave after the index page. Any help would be appreciated
#conversion
  • Profile picture of the author xela
    What is the source of visitors?

    60% is not so bad.
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    • Profile picture of the author PixelCreativeUK
      Originally Posted by xela View Post

      What is the source of visitors?

      60% is not so bad.
      New visits is 60% and bounce rate is 65%
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  • Profile picture of the author PixelCreativeUK
    Is there anything analytics could tell me?
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  • Profile picture of the author xela
    if your visitors are from search engines then check search phrases they used. Probably they didn't find what they expected.
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  • Profile picture of the author PixelCreativeUK
    One keyword:

    web design liverpool
    visits 7
    avg duration: 00:00:15
    new visitors: 42.86%
    bounce rate: 71.43%
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    • Profile picture of the author xela
      Originally Posted by PixelCreativeUK View Post

      visits 7
      this is too low amount for any type of analytics/analysis. Check your bounce rate when you will have 100 or more visits.
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      • Profile picture of the author PixelCreativeUK
        Originally Posted by xela View Post

        this is too low amount for any type of analytics/analysis. Check your bounce rate when you will have 100 or more visits.
        Ive had 91 visit's from 5th December 2011 to today and the bounce rate over is 64% according to the audience overview on analytics
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  • Profile picture of the author stephenwaldo
    First off, while I understand that you are anxious to improve conversions, I have to agree that your time would be better spent increasing traffic, at least for the time being. 94 visits in a month is just not enough to make any meaningful analyses.

    That being said, there are a few things that stand out to me that could be fixed.

    Your rotating gallery is very unexciting. None of those slides make me want to stick around on the page. The very first slide that has logo and contact information is hard to read (orange on orange leading to dark grey on dark orange) and, again, just plain boring. Your visitors will figure out how to contact you if they're interested in your services... Your first impression should be spent on actually making them WANT to contact you, not telling them how.

    Also, from a pure design standpoint the rotating gallery seems to stick out about five pixels to the right of the top menu. The first slide is also taller than the rest of them, so the slider resizes after the first rotation. Because of this the slider just generally looks kind of sloppy.

    I think I would make the first slide link to a portfolio of your previous work. After all, that's what every single person visiting your site is going to want to see. I would also cut out the welcome paragraph ("Welcome to Pixel Creative...Choosing the right web design company...") so that you can have the features of your service displayed directly below the slider.

    Also, do you have any testimonials? That would be a great addition I think.

    I also see that you are linking to a couple other websites in the footer. Make sure those are rel="nofollow" if they're your own domains, as cross-linking to yourself is a HUGE no-no in the eyes of Google.

    Now, if you want to get more traffic then I would recommend starting a blog. A blog will allow you to start getting repeat visitors, even if they're not initially buyers.

    So, to recap:

    • Clean up the slider.
    • Make the slides more interesting... Use them to sell your service, not just outline contact information and features.
    • Move the interesting elements up the page
    • Get testimonials
    • Start a blog

    Above all, remember to sell the sizzle, not the steak!
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    • Profile picture of the author david87
      I am agree with these tips.I would like to add here,internal linking,call to action buttons,use of fresh content are some factors which can help you to improve your conversion rate.Blog will definitely help you.
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      • Profile picture of the author dburk
        Hi PixelCreativeUK,

        A 60% bounce rate isn't necessarily bad, nor good. It is just a statistic, a clue as to what is happening on your web page. In most cases your goal should not be to improve bounce rate, but to improve conversion rates.

        Bounce rates are useful to inform you of where people are leaving your website. Your bounce rate for each visit to your website is always 100%, as every visitor leaves your website at some point in time. Bounce rates tell you the rate people leave your website from a particular page, but not why.

        First seek to understand why users leave without converting, bounce rates can inform you of which pages they most often leave your website from, but not why, or whether a desired outcome was achieved prior to leaving.

        I took a quick glance at your website and noticed dozens of landing page design issues that will tend to lower conversions. The good news is that you have a lot of things that can be tweaked to improve conversions. I will list some that immediately jumped out at me.
        • Banner Slider - The use of large banners at the top of page often lowers conversions and on average sliding banners tend to lower conversions even more.
        • Banner Not Clickable - The most prominent element on your page, the sliding banner, is not clickable.
        • Poor Quality Graphics - Low resolution, and low contrasting colors make the Banner images difficult to read.
        • Headline - Welcome to [My Company] is a very weak headline.
        • No Clear Objective - Equally weighted objectives often leads to conversion killing anxiety.
        • Font Color - Medium grey on white is difficult to read.
        • Sales Copy - Bland, boring sales copy that focuses on yourself instead of the interest of your visitors.
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        • Profile picture of the author PixelCreativeUK
          Originally Posted by dburk View Post

          Hi PixelCreativeUK,

          A 60% bounce rate isn't necessarily bad, nor good. It is just a statistic, a clue as to what is happening on your web page. In most cases your goal should not be to improve bounce rate, but to improve conversion rates.

          Bounce rates are useful to inform you of where people are leaving your website. Your bounce rate for each visit to your website is always 100%, as every visitor leaves your website at some point in time. Bounce rates tell you the rate people leave your website from a particular page, but not why.

          First seek to understand why users leave without converting, bounce rates can inform you of which pages they most often leave your website from, but not why, or whether a desired outcome was achieved prior to leaving.

          I took a quick glance at your website and noticed dozens of landing page design issues that will tend to lower conversions. The good news is that you have a lot of things that can be tweaked to improve conversions. I will list some that immediately jumped out at me.
          • Banner Slider - The use of large banners at the top of page often lowers conversions and on average sliding banners tend to lower conversions even more.
          • Banner Not Clickable - The most prominent element on your page, the sliding banner, is not clickable.
          • Poor Quality Graphics - Low resolution, and low contrasting colors make the Banner images difficult to read.
          • Headline - Welcome to [My Company] is a very weak headline.
          • No Clear Objective - Equally weighted objectives often leads to conversion killing anxiety.
          • Font Color - Medium grey on white is difficult to read.
          • Sales Copy - Bland, boring sales copy that focuses on yourself instead of the interest of your visitors.
          Thanks. Its Conversions I need help with most, but I will make some changes based on your recommendations
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  • Profile picture of the author saloni
    The Bounce rate is not so bad.. Improve Keyword Optimization and get more visitors... Focus on conversions and traffic..not at bounce rate.. good luck..
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  • Profile picture of the author PixelCreativeUK
    Do any inbound or conversion experts want to look at my site, as the more feedback I get the better. I am also learning too
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