Can I use a celeberty's name in my product title for seo/branding purposes?

by DIG006
5 replies
  • SEO
  • |
Hey guys just had a question that came to me when I was thinking of a name for my next product. I want to create an informational product that is my own system, but is based on the system of a celebrity. Can I use their name, even to just show similarities, if I provide a disclaimer that this system is mine alone based on research of the celebs system and that they do not endorse or promote my product in any way. The only close example to what I'm talking about I could find is the following.

"From Shadow Party to Shadow Government: George Soros and the Effort to Radically Change America" is a book by John Perazzo and David Horowitz, but discusses George Soros and uses his name in the title. Obviously they are writing about their ideas on politics and how Mr. Soros fits into that puzzle, but would Mr. Soros have to give them permission to use his name or conclusions drawn about him from factual data in their books?
#celeberty #product #purposes #seo or branding #title
  • Profile picture of the author Icematikx
    Be careful. If the celebrity disagrees with what you're selling, and feels that it misrepresents their name, they will be more than willing to take legal action. They have to funds to take you to court and back 5,000 times. Don't risk it.
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    • Profile picture of the author DIG006
      Thanks for the advice. I will be careful. Don't want to fight the giants lol
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  • Profile picture of the author GobBluthJD
    Sure you can....if you'd like to be sued
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  • Profile picture of the author kaytav
    It totally depends on what product you are selling. You just can't use anyone's name and sell your product. If your product becomes famous, the celebrity can file a case against you.
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  • Profile picture of the author C Rebecca
    Yes, You can use celebrity name provided you are using a disclaimer.
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