Best way to determine actual keyword competition?

13 replies
  • SEO
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In my experience, google Adwords competition is misleading---
-I use it to find "exact" number of matches

but as far as actual competition, traffic Travis seems best - it bases sites on pr and # of backlinks on the page and the site overall (and checking out the actual top 10 result competition, it feels more accurate than say googles arbitrary "low, medium or high")


what do you guys think/ what do you guys use?
#actual #competition #determine #keyword
  • Profile picture of the author trytolearnmore
    Originally Posted by Rebel24 View Post

    In my experience, google Adwords competition is misleading---
    -I use it to find "exact" number of matches

    but as far as actual competition, traffic Travis seems best - it bases sites on pr and # of backlinks on the page and the site overall (and checking out the actual top 10 result competition, it feels more accurate than say googles arbitrary "low, medium or high")


    what do you guys think/ what do you guys use?
    Google's "low, medium or high" refers to Adwords, not the search results.
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  • Profile picture of the author MaryPabelate
    Banned
    I use Google Adwords keyword tool for finding keywords, no. of searches per month, for determining competition, I search in Google, how many pages are coming in result, what is page rank of top ten pages, have they done on-page optimization effectively or not.
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  • Profile picture of the author MikeFriedman
    Originally Posted by Rebel24 View Post

    In my experience, google Adwords competition is misleading---
    -I use it to find "exact" number of matches

    but as far as actual competition, traffic Travis seems best - it bases sites on pr and # of backlinks on the page and the site overall (and checking out the actual top 10 result competition, it feels more accurate than say googles arbitrary "low, medium or high")


    what do you guys think/ what do you guys use?
    The Google AdWords competition tells you exactly what it is supposed to tell you. That is a rough idea of the level of competition among Google AdWords advertisers. It has nothing to do with SEO, nor has Google ever claimed it did.

    As far as Traffic Travis... mostly complete rubbish. I guess it is ok for a quick overview of something, but the metrics it gives you are pretty much useless.

    Number of backlinks doesn't tell you anything. I can show you sites with 50,000 backlinks that I can outrank with 5-10.

    PR... While PR is a ranking factor, it is fairly minor when you are looking at a specific SERP. There are plenty of high PR pages ranking for keywords that they are not even trying to rank for. 5-6 PR 4+ pages might show up in the top 10, but in reality they could be extremely easy to outrank.

    Traffic Travis tells you nothing about the quality of incoming links to a site or its internal link structure.

    As far as its actual ranking system of easy, hard, extremely difficult, etc... It does take into account the number of listings in the index when it determines the level of competition, which is another useless and misleading metric.

    Personally, I like to dig into the top 3 sites myself and see what is going on. I like to do a more detailed link analysis than simply how many links a site has and what anchor text it is using.
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    • Profile picture of the author agapril07
      Originally Posted by MikeFriedman View Post

      The Google AdWords competition tells you exactly what it is supposed to tell you. That is a rough idea of the level of competition among Google AdWords advertisers. It has nothing to do with SEO, nor has Google ever claimed it did.

      Good answer. Thumbs up and so forth.
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  • Profile picture of the author luhur99
    the goal do you want to determine keyword competition is to be #1 in google search engine so I think google adwords keyword tools is enough keep the exact result, for more targeted , and see in search engine result and compare with your experience in seo , could you beat them? if you can't handle it pick another , and keep learning :-) ,

    Maybe there's no right or wrong , or the best or worse tools but with all your experience you must be know what effort you must to apply or learning again
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  • Profile picture of the author kaytav
    I use SEOMOZ to check the keyword competition. It is really good and also shows proper rankings and competition for every keyword in 3 ways: Low, Moderate and High.
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    • Profile picture of the author Honest Tune
      Originally Posted by kaytav View Post

      I use SEOMOZ to check the keyword competition. It is really good and also shows proper rankings and competition for every keyword in 3 ways: Low, Moderate and High.
      The Keyword Difficulty Tool has been down for 2+ months.
      Signature
      Founder of a virtual agency in Alabama. Roll. MFin. Tide.
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    • Profile picture of the author clickonportal
      Originally Posted by kaytav View Post

      I use SEOMOZ to check the keyword competition. It is really good and also shows proper rankings and competition for every keyword in 3 ways: Low, Moderate and High.
      Would be nice to use that, but I think you have to pay for it?

      Well I think Google Adwords is still your best bet since it's Google. Though I have learned that you also have to manually search keyword terms too, just to see just how many you are competing with in the internet. Now try to find a good healthy balance between Global Searches, and actual results when you search for it.
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  • Profile picture of the author fmac
    I do by manually checking myself as I feel it's more exact
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  • Profile picture of the author nachoman625
    Since it is 2013 already, what do you guys think is the best way to do it right now.
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  • Profile picture of the author BigDim
    I use this simple method - When I choose a keyword,I go to google.com,type the keyword and see the 1st page results.I analyze all of them,check PR,check backlinks etc. and I make a decision then.
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  • Profile picture of the author VivekThakur
    I am using Google Adwords keyword tool and very well satisfy with it.
    Signature

    Enjoy Life.

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  • Profile picture of the author JayWiz
    Yes the competition value on google keyword tool is for google adwords, it's not related to SEO competition but it can be used as indicator to know the keyword has potential value or not, adsenseflippers guy always use competition from mid to high as their keyword research steps.

    You already doing fine by doing analysis on top 10 competition because this is where the competition really is, there are many keywords tool who can do this so it's only your tool's preference.

    SEOMoz's keyword competition can be misleading, try enter super long tail keyword and you will see it will return above 50 for some keywords, this is issue that i read from some blog, you can try find the blog source from search engine so i will not rely on this value.

    Analyze your top 10 competition, if you can find few sites with PR 0 and low backlinks, then it's good signal that you can target those keywords, don't need to use complicated rules, keep it simple and it will works.
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