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  • SEO
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What is CTR & CPC?
#adsense #cpc #ctr
  • Profile picture of the author rajapk12
    CTR = Click Through Rate as a %, divide the # of clicks by the # of page views or # of ad impressionsCPC = Cost Per Click as an average of what you are getting for each click, so it's total earnings divided by # of clicks
    RPM = Rate Per 1000 Impressions, is just a reference # of what you are currently earning (or would be earning) for every 1000 impressions and not what you are actually earning or will be paid.. Take total earnings divided by # of page views or ad impressions multiplied by 1000. So whether you are actually getting 1000 impressions or not doesn't matter.
    For More Info: Clickthrough rate (CTR) - AdWords Help

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    • Profile picture of the author TheRealRazzy
      Originally Posted by rajapk12 View Post

      CTR = Click Through Rate as a %, divide the # of clicks by the # of page views or # of ad impressionsCPC = Cost Per Click as an average of what you are getting for each click, so it's total earnings divided by # of clicks
      RPM = Rate Per 1000 Impressions, is just a reference # of what you are currently earning (or would be earning) for every 1000 impressions and not what you are actually earning or will be paid.. Take total earnings divided by # of page views or ad impressions multiplied by 1000. So whether you are actually getting 1000 impressions or not doesn't matter.
      For More Info: Clickthrough rate (CTR) - AdWords Help

      Well said

      I was just going to say that CTR is Click Through Rate and CPC is Cost Per Click



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      • Profile picture of the author Icematikx
        Originally Posted by TheRealRazzy View Post

        I was just going to say that CTR is Click Through Rate and CPC is Cost Per Click .
        ^^^^^^^^^^^^^^^^^^^
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  • Profile picture of the author johnben1444
    CTR - The click-through rate of an advertisement is defined as the
    number of clicks on an ad divided by the number of times the ad is
    shown (impressions), expressed as a percentage.
    For example, if a banner ad is delivered 100 times
    (100 impressions) and receives one click, then the click-through rate
    for the advertisement would be 1%.

    CPC - Pay per click (PPC) (also called cost per click) is an
    Internet advertising model used to direct traffic to websites,
    where advertisers pay the publisher (typically a website owner)
    when the ad is clicked. With search engines, advertisers
    typically bid on keyword phrases relevant to their target
    market.
    Content sites commonly charge a fixed price per click rather
    than use a bidding system. PPC "display" advertisements,
    also known as "banner" ads, are shown on web sites or
    search engine results with related content that have agreed
    to show ads. This approach differs from the "pay per
    impression" methods used in Facebook, television and
    newspaper advertising. Similar to the pay per click model
    which often uses a bidding system, with the online pay per
    impression method, advertisers bid how much they are
    willing to spend for their ad to show up 1000 times.
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