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Quality score for adwords?

by blitz20
4 replies
  • SEO
    • |
What are some good ways to help increase my adwords score?
#adwords #quality #score
  • Profile picture of the author TheContentAuthority
    Blitz20,

    Quality score depends on a lot of things. Your past account performance, relevance of ads to keywords and to landing page. Make sure all of those things are very relevant to each other.

    Maybe you can find an answer here,

    AdWords Quality Score: Improve Quality Score, Improve PPC ROI | WordStream

    Best,

    Shawn
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    • Profile picture of the author Mike Anthony
      Originally Posted by TheContentAuthority View Post

      Blitz20,

      Quality score depends on a lot of things. Your past account performance, relevance of ads to keywords and to landing page. Make sure all of those things are very relevant to each other.

      You missed one factor - How much money Google wants to make - because no matter how much Google lies about it and people buy the lies quality score very often is just a sham to justify charging more for placement even in niches where there is no competition that would run the bids up.
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    • Profile picture of the author dburk
      Hi blitz20,


      First, you need to understand what Quality Scores are and how they are calculated.
      Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. You can find out your Quality Score for any of your keywords, and there are several things you can do to help improve your Quality Score.
      How we calculate Quality Score
      Every time someone does a search that triggers your ad, we calculate a Quality Score. To calculate this Quality Score, we look at a number of different things related to your account, like the following:
      • Your keyword's past clickthrough rate (CTR): How often that keyword led to clicks on your ad
      • Your display URL's past CTR: How often you received clicks with your display URL
      • Your account history: The overall CTR of all the ads and keywords in your account
      • The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
      • Your keyword/ad relevance: How relevant your keyword is to your ads
      • Your keyword/search relevance: How relevant your keyword is to what a customer searches for
      • Geographic performance: How successful your account has been in the regions you're targeting
      • Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
      • Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets - you get different Quality Scores for different types of devices
      (Source: Check and understand Quality Score - AdWords Help )

      It is no accident that the first 3 methods listed as factors of your Quality Scores are based on CTR. Your Click through rates are the single biggest factor, making up about 65% of your Quality Score.

      Here are the most important things you need to do to improve your Quality Scores:

      Account Structure - Learn how account structure impacts your CTR and thus your Quality Scores. Organize your account with themes, create separate campaigns for each product/service category of your website, and use tightly focused themes for each ad group, and write ads for those specific ad group keywords. Split your campaigns into individual Search and Display campaigns and use different methods to target those different networks.

      Ad Text - Write ads that get high click-through-rates using relevant and attention grabbing headlines, relevant and compelling value propositions, and include a CTA (Call-To-Action). Be as specific as possible, avoid using general or ambiguous statements.

      Landing Pages - Select the most relevant landing page for each ad, and make sure that the value promoted in you ad text is easily found on your landing page.
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  • Profile picture of the author john8954
    adwords score? what is means of this If you are talking about quality score, then improve your ads and keywords relevancy.
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