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How to incorporate keywords into blog posts?

by UtterlyWeb
6 replies
  • SEO
    • |
I have a question about incorporating keywords in blog posts. Suppose there's a website that's trying to optimize for the keywords - " music instructor" (just an example). I understand how this keyword can be used in the content of the website. Let's say the website has a blog too that gives music related tips.

Now my question is this - how should the blog posts incorporate the keyword "music instructor" , in a way that's relevant?
#blog #incorporate #keywords #posts
  • Profile picture of the author SteveWF
    You've kind of answered your own question actually...

    how should the blog posts incorporate the keyword "music instructor" in the blog posts, in a way that's relevant?
    You should always add keywords as natural and as relevant as possible.

    Don't just jam them in for the sake of putting them there.

    Now if your questions is exactly HOW to achieve that objective
    then it's either going to be down to you and your mastery of
    the English language OR if you're not too good at it you'll need
    to hire somebody to write your articles for you.

    Hope that helps

    Steve
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  • Profile picture of the author lsilver
    If I understand what you're saying, you have a site focusing on the keyword music instructor. By that I think you are suggesting that the site's home page is optimized for that word. And you're asking how you can utilize a blog to support that keyword.

    If that's what you're asking, one thing you can do is simply use the keyword in blog posts when it's appropriate. No need to do this on every post. And don't try to force it. You can also use related terms like music teacher, music instruction, instructor of music, etc. And when you use these keywords you can link back to your home page. So you're trying to emphasize what your home page is about - music instructor. But again, be natural. That's one of the reasons why you want to vary your anchor text.
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    • Profile picture of the author UtterlyWeb
      I'd composed the post in a bit of a haste and realized my question didn't come across very clearly. In spite of which, Isilver, you're spot-on! That's exactly what I was trying to ask AND that's exactly the kind of advice I was looking for.

      Thank You!
      Reeta
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  • Profile picture of the author kaytav
    Adding them in a phrase is good nice. It must looks natural and must go with the flow of the sentence.
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  • Profile picture of the author GeorgR.
    The worst you can do is to over-think this and make the classic mistake to write for "the search engines" instead of for your visitors.

    It becomes even more problematic since Google has also become quite good in detecting over-optimized content and/or sites.

    Google doesn't *count* your keywords and then ranks your content according to an "optimal" number of keywords.

    In my opinion, if you are REALLY set on a specific KW, then have it in the title and then in content where appropriate, but for God's sake don't force it. Some articles are so obviously "optimized" that people try to put a keyword in each paragraph, making the entire article look entire un-natural.

    When *I* can spot such articles, we can pretty much assume that Google can as well - and instead of rewarding you with better rankings "because you have your KW in each paragraph" it could even backfire.

    Overall, I think if the article is ON TOPIC and natural you will be much better off.
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    • Profile picture of the author UtterlyWeb
      You all are absolutely right. I am as anti keyword-stuffing as the next SEO purist. I am/was not looking for ways to crowd blog posts with keywords.

      I will rephrase my question -

      We all know that google loves fresh, regular and useful content. A great way for any small business owner who wants to promote a website is to maintain a blog. Not just any kind of blog, but one that updated regularly with useful, relevant content for its potential customers.

      Suppose this small business owner is a music instructor who has optimized the rest of the website for the keywords "music instructor, new york" (say). To promote the website, our music instructor decides to start a blog about music related tips. I get that each blog post should be optimized for the general theme of that particular post.

      What I am trying to understand is this - when Google crawls the blog, it'll go through the various posts that have been optimized for different keywords such as "pop music", "classical music" and the like. These are all different from the main keyword - "music instructor, new york". So -

      (1) How does a blog really contribute to the overall keyword that a website has been optimized for? Just by having posts on the general theme of music?

      (2) How can you make sure that your blog reinforces your key keyword, so to say, in the best possible/natural way.

      Thanks
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