Description tags picked by Google instead of you writing them increase ranking!?...

by satrap
8 replies
  • SEO
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We have all been told to write great description tags for our posts, and many WP users use all in seo or other plugins to let Google know exactly what the description tag is. So, I do write them for all my posts as well. And I know one of the reasons is so that you can write attention grabbing stuff that will increase your click-through rate.

But recently, after reading about it on a thread by (I believe) Mike Anthony, I have been paying attention to how the description tag is used by Google, and in many cases, it doesn't even display what I had put in originally as description tag, it just uses a "random" text from the body of the post. Of course, this is based on the keyword being used by the searcher.


So, I am left to wonder, if it is actually better to let Google figure this out and choose the most appropriate description tag based on the keywords being used to search rather than giving it a template to use?... I mean, it would seem that letting Google do it (all the time - since it already does it with many keywords) would probably have a better effect in ranking as well.

I am also trying to test it, though its kind of hard. I documented current rankings across multiple keywords for a few old posts. Then I removed description tags from those posts to see what happens. I just started this yesterday, so I would think it would take a few days or perhaps more to see any results.


Of course, you can never be sure what caused the change when it comes to SEO. But I am not doing anything else to these posts to reduce the possibility of something else casing any change. Lets see what happens.


What do you guys think about this? Has anyone had any specific experience with this (perhaps tested it)?...
#description #google #increase #picked #ranking #tags #writing
  • Profile picture of the author satrap
    No one has had any experience with this!?...
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  • Profile picture of the author howto
    I assume youre talking about meta description? My experience is that if the meta description is too short it will use content off the page. Furthermore if your meta description doesn't contain the relivent text for the search query then it indeed may replace it with text off the page.

    This is not a bad thing as the text will be bolded in the search results if it has the keyword/phrase searched making it more noticable to the user. If 90% of your traffic to the page is from something not in the meta description for example then it may be worth rewriting it to be more fitting. I find it is best to only use the keyword once in the meta description as google seem to prefer minimal keyword placement nowadays.


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  • Profile picture of the author yukon
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    Wikipedia doesn't use a description tag for their article pages. Just saying...
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    • Profile picture of the author satrap
      Originally Posted by yukon View Post

      Wikipedia doesn't use a description tag for their article pages. Just saying...
      Yeah thats another thing I noticed. I mean, I know Wikipedia is an authority and the domain is powerfull and all, but I am sure they know something and that's why they don't use description tag.
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      • Profile picture of the author paulgl
        I don't know what exactly description tag you mean. If it's some
        sort of internal tag for WP, then that's all it is.

        If it's the actual meta description tag, that's not used for rankings.
        People think it's important because google may use it. The emphasis
        is on "may" use it to show in SERPs. Somehow I have never bought
        the idea that it increases any CTR.

        Strange things seem to go on with meta keywords and description.
        Many big sites, as Yukon pointed out, don't use them. If your page
        is written for correct SEO, then google should readily be able to
        show what your site is about from the content, not a user generated
        tag.

        Squidoo is a weird animal that breaks all the rules. They use about 200
        or so characters of the first paragraph module for meta description
        in most cases I believe. Also, they want you to keyword meta stuff, or so it seems.

        Putting a lot of the first paragraph/module as the description is pretty
        weird and logical at the same time.

        Paul
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      • Profile picture of the author yukon
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        Originally Posted by satrap View Post

        Yeah thats another thing I noticed. I mean, I know Wikipedia is an authority and the domain is powerfull and all, but I am sure they know something and that's why they don't use description tag.

        I don't believe in authority having any type of advantage over something like a meta description tag. If you look at Wikipedia pages, instead of meta description tags they use multiple jump links that target very relevant keywords to the main page subject/keyword. So instead of having a single meta description tag per page Wikipedia has a bunch of <h2>/<h3> tags that act as multiple meta description tags since Google isn't finding a meta description tag in the HTML.

        Also notice how Wikipedia usually mentions multiple internal pages with exact anchor-text. They might have a short paragraph about english billiards table on multuiple pages, then link to a main page about Billiard tables.

        Wikipedia does a lot of little things on-page that adds up to smart on-page SEO, anyone can take advantage of the same on-page SEO that large sites use, most small sites won't bother, they think it only works on large authority sites. These types of things are what helped the large sites rank pages. In this case Wikipedia is creating customized SERP descriptions based on multiple variations of the main keyword (Billiard table), this same thing can be done on eCommerce sites.

        Example:




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  • Profile picture of the author yukon
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    I've also noticed that Wikipedia does this a lot.

    Google will pick part of the keyword phrase from the page <title>, then pick the 2nd part of the searched keyword phrase from a jump-link that shows up in the SERP description. I'm not saying the actual SERP description is ranking a page but I do think Google is putting some weight on the fact that the searched keyword phrase is showing up in multiple HTML tags (<title>, <h1>, <h2>, <h3>, etc...). Then you have the relevant jump-link anchor-text showing Google Sitelinks below the SERP descriptions.

    Keyword phrase: english billiards table


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    • Profile picture of the author satrap
      Originally Posted by howto View Post

      I assume youre talking about meta description?...
      Originally Posted by paulgl View Post

      I don't know what exactly description tag you mean..
      I am sorry guys, I meant to say meta description tag not description tag.


      Originally Posted by yukon View Post

      I don't believe in authority having any type of advantage over something like a meta description tag...
      Originally Posted by yukon View Post

      I've also noticed that Wikipedia does this a lot.

      Google will pick part of the keyword phrase from the page
      Thank you Yukon. Yeah, it makes total sense now.

      I, for some reason, believed to some extend that logic of "well, it just works on authority sites because they are big". Glad to hear from you that stuff that works on so called authority sites doesn't just work there because of their authority.


      You are right, just by watching Wikipedia, one can learn a lot about doing the most effective on page SEO. Thanks again for sharing your stuff man.
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