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Bing ads, very poor sign ups

by Bai_Mike
9 replies
  • SEO
    • |
Hi,

I have been running some bing ads for a while on a free offer that I have, and I have spend $3.87 with 62 clicks, and 143,076 impressions. However, I have gotten only one sign up onto my list.

This conversion ratio is definitely bad and how can I improve it? To have more people with clicks to sign up?

Thanks
#ads #bing #poor #sign #ups
  • Profile picture of the author dylan4f
    You have too low amount of data to tell anything..you can't judge on the 62 clicks received..but too low CTR is indicator that you should tweak your ad..split test it always so you can know what works better in order to increase your conversions..
    test test test
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  • Profile picture of the author Bai_Mike
    The 62 clicks all came from the content network, should I switch off the content network or bid very low for it?
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    • Profile picture of the author Maecenas23
      I never use content network. No matter it's Adwords or Adcentre.
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    • Profile picture of the author PG_Favors
      A low CTR is to be expected for the content network. The level of user-engagement is much different than search. Since folks on the content network aren't actively searching for your topic, your ads are more of an interruption.

      That said, I'd recommend finding every related keyword imaginable (I'm talking thousands if possible) and adding them to your campaign (if you're going to keep it exclusively on the content network). This way you can spread your net wider and get more clicks. The CTR will still be low, but at least you'll get more clicks and more data to work with.

      If you're getting hundreds of clicks and still getting a poor conversion rate, you need to split-test your landing page. Videos, quizzes and surveys work well to increase conversion rates. Your message needs to be consistent from your ad to your lander, too. Think of your ad as telling a story and your lander as picking up where it leaves off.
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      • Profile picture of the author Bai_Mike
        Now I have put in high keywords and 20 to 30 of them, such as those get 100k searches a month, but I have gotten only 13 impressions with zero clicks from them

        How do I get more clicks? Increase my bid for them?
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  • Profile picture of the author Fraggler
    Content network works great on Google so I can't see why it would change much for Bing. Paid ads to a squeeze page requires constant testing of both the squeeze page, the advertising copy, and the traffic you send to the page.

    Maybe your squeeze page is the problem and not the traffic. Make changes and see if you can beat your current 1.5% sign-up rate.

    Have you tested your squeeze page elsewhere? What average sign-up rate were you historically getting?

    62 viewers are only a small sample so also work on improving your CTR. Cull the sites that are giving you a lot of views but little clicks. Find the ones with a high CTR and a high conversion rate.

    Bing is the platform, it just gets you infront of some traffic. It's over to you from there on in.
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    • Profile picture of the author Bai_Mike
      This is a new site so I don't have any historical data from SEO on the sign up rates.

      The squeeze page is right here Free Intelligent Investing Email Newsletter

      I don't see why it should convert at 1.5%....... That extremely low, considering the video and all.

      Originally Posted by Fraggler View Post

      Content network works great on Google so I can't see why it would change much for Bing. Paid ads to a squeeze page requires constant testing of both the squeeze page, the advertising copy, and the traffic you send to the page.

      Maybe your squeeze page is the problem and not the traffic. Make changes and see if you can beat your current 1.5% sign-up rate.

      Have you tested your squeeze page elsewhere? What average sign-up rate were you historically getting?

      62 viewers are only a small sample so also work on improving your CTR. Cull the sites that are giving you a lot of views but little clicks. Find the ones with a high CTR and a high conversion rate.

      Bing is the platform, it just gets you infront of some traffic. It's over to you from there on in.
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  • Profile picture of the author owenlee
    You will need to split test your landing pages...

    Try to group the keywords in different group too.

    Also you need to track which keywords covert better..
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  • Profile picture of the author Fraggler
    I don't see why it should convert at 1.5%....... That extremely low, considering the video and all.
    No it's not. It means that people don't want whatever you're giving them. Change that and it will improve. Changing the advertising network won't change much at all, just the person you blame.
    Signature

    - Stop Wasting Time & Money on Traffic!
    - You Can't Improve What You Don't Measure
    - Why You Should Create Separate Desktop and Mobile Google Adwords Campaigns
    Connect with me on LinkedIn
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