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Do search engines care about font size?

by quanzaboy
6 replies
  • SEO
    • |
I've been curious about this for a while... when you're trying to optimize your site for SEO, do the search engines take notice of how small or how big a certain keyword is?

In other words, if you have several different paragraphs and one is on large type, and one in small type, will the search engine give the one with larger type higher importance, and thus the keywords derived from that paragraph will have greater relevance in categorizing the site? Or do the search engines view any all keywords the same way, regardless of font size?
#care #engines #font #search #size
  • Profile picture of the author adarwish
    They do take notice of what's in the header type fields (ie, <h1> </h1>).

    Aside from that, I don't think font size matters.
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    • Profile picture of the author dburk
      I have read research that indicates that font size does have impact on how search engines determine relevance.

      In the test I read that text that was the same weight, size and color as H1 tags seemed to carry the exact same impact.

      With that said, I believe that search engines are very gradually moving toward weighing semantically correct code as a positive factor. So while ignoring H1 tags in the past has had little or no impact, I wouldn't count on it going forward.
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      • Profile picture of the author Solidsnake
        Banned
        Aside from the header I don't think they care about other tags...
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        • Profile picture of the author dburk
          Originally Posted by Solidsnake View Post

          Aside from the header I don't think they care about other tags...
          I would have to disagree.

          I think that anything you do to emphasize certain words, whether it's different colors, size, using tags like strong, b, and em, you are telling user's these words are important and search engine algorithms are tuned to pick up on this.

          Keep in mind this is a relative factor, if you over use it it lowers the significance.
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          * Get Results - Outsource Your PPC Management |
          *           Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author zoobie
    hmm, no heard of it only <h1..h6> tags and bold italic, underline of fonts, after all you should optimize your page easy for readers not only search engines!
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