11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

[ppc] why we should have our own website?

by ad26kr
9 replies
  • SEO
    • |
when doing ppc, why we should hace our own website??:confused:
#ppc #website
  • Profile picture of the author ad26kr
    anybody help~
    {{ DiscussionBoard.errors[7667908].message }}
  • Profile picture of the author Punit12
    Originally Posted by ad26kr View Post

    when doing ppc, why we should hace our own website??:confused:
    Please help to understand your Question.
    Signature

    Punit Kansara
    Seo Strategist
    {{ DiscussionBoard.errors[7668035].message }}
    • Profile picture of the author ad26kr
      Originally Posted by Punit12 View Post

      Please help to understand your Question.
      After picking up the product, i join the certain affiliate network, doing my ppc advertising job. during those progress, what's the usage of my own website?:confused:
      {{ DiscussionBoard.errors[7668111].message }}
      • Profile picture of the author Punit12
        Originally Posted by ad26kr View Post

        After picking up the product, i join the certain affiliate network, doing my ppc advertising job. during those progress, what's the usage of my own website?:confused:
        I suppose you want to know that, through your website (on which you advertised the affiliated product) how much traffic you have sent to the product site & earned?

        If yes, then you can find all such analytics details in your Google Adsense account.
        If not, then still I am not sure about your ask.
        Signature

        Punit Kansara
        Seo Strategist
        {{ DiscussionBoard.errors[7668204].message }}
  • Profile picture of the author GuybrushT
    If you're asking what's the use of using a website instead of directly linking to the sales page, then it's mainly because this way you can "warm up" your visitors before seeing the actual sales page, and in the end it'll result in a higher conversion rate. Also, you can capture their email addresses, thus building your list at the same time.

    Of course there's much more to it than this, you should do some research on landing pages.
    {{ DiscussionBoard.errors[7668795].message }}
    • Profile picture of the author JSProjects
      Originally Posted by GuybrushT View Post

      If you're asking what's the use of using a website instead of directly linking to the sales page, then it's mainly because this way you can "warm up" your visitors before seeing the actual sales page, and in the end it'll result in a higher conversion rate. Also, you can capture their email addresses, thus building your list at the same time.

      Of course there's much more to it than this, you should do some research on landing pages.
      That, and almost all but the lowest quality PPC networks, don't like direct linking.
      {{ DiscussionBoard.errors[7668959].message }}
      • Profile picture of the author ad26kr
        Originally Posted by Punit12 View Post

        I suppose you want to know that, through your website (on which you advertised the affiliated product) how much traffic you have sent to the product site & earned?

        If yes, then you can find all such analytics details in your Google Adsense account.
        If not, then still I am not sure about your ask.
        Originally Posted by 100KAffiliateManager View Post

        Another point to take into consideration is that if you're using Google Adword, then Google often takes offence to ads that link directly to an affiliate offer and it can get your Adwords account suspended - this is usually because the landing page does not adhere to Google's policies. Anyway, it's always best to send clicks to your own page first in order to capture a lead via an opt-in form before sending them to the offer. That way if you don't make a sale you still have a list to market to again.
        Originally Posted by GuybrushT View Post

        If you're asking what's the use of using a website instead of directly linking to the sales page, then it's mainly because this way you can "warm up" your visitors before seeing the actual sales page, and in the end it'll result in a higher conversion rate. Also, you can capture their email addresses, thus building your list at the same time.

        Of course there's much more to it than this, you should do some research on landing pages.
        Originally Posted by JSProjects View Post

        That, and almost all but the lowest quality PPC networks, don't like direct linking.

        Thank you for the tip.
        {{ DiscussionBoard.errors[7672275].message }}
  • Profile picture of the author 100KAffiliateManager
    Another point to take into consideration is that if you're using Google Adword, then Google often takes offence to ads that link directly to an affiliate offer and it can get your Adwords account suspended - this is usually because the landing page does not adhere to Google's policies. Anyway, it's always best to send clicks to your own page first in order to capture a lead via an opt-in form before sending them to the offer. That way if you don't make a sale you still have a list to market to again.
    {{ DiscussionBoard.errors[7668904].message }}
  • Profile picture of the author GuybrushT
    Yes, that's a very important point as well. If you try to direct link directly to the offer page, you can expect to get banned very shortly (and a simple squeeze page won't make do most of the time).
    {{ DiscussionBoard.errors[7669804].message }}

Trending Topics