International SEO | URL Structure

6 replies
  • SEO
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I'm looking for advice/point of view for setting up international domains. I.e. sub-domains, ccTLD, etc.

At the 10,000 ft. view - the client (international retail company) is trying to decide which type of URL structure to use in their new platform:

Option 1: Root Domain ccTLD- www.brand.fr, www.brand,.ca, etc.
Option 2: Subdomains - fr.brand.com, ca.brand.com, au.brand.com
Option 3: Subfolders - www.brand.com/ca , www.brand.com/au


Consider these scenarios/questions and use to help decide which URL structure makes sense:


1) I'm an Aussie in Australia and I do a Google search on Hank Myer Aron, which is a huge seller in the U.S. and also included at the Australia locale site.

If we go with subfolders, am I likely to see the U.S. Aron page higher in my search results than the Australia Aron page? Or is the U.S. site not a factor in a search done outside the U.S.?

If we use subfolders AND geo-detection, does this bump the ranking of the locale page?

Do sites using ccTLDs always get ranked above those that don't? For example, if an Australian dealer selling Aron has URLs dealer.com.au/..., would their pages rank ahead of hankmyer.com/au/...?

If we went the ccTLD route, would the Aron page at hankmyer.com.au take precedence over the U.S. page? (Again, assuming U.S. site is relevant in this scenario.)

2) I'm a Frenchman in France searching on Hank Myer Aron.

If we use subfolders AND an alias URL that's translated to French (brand.com/fr/produits/sieges/sieges-aron), would we expect the page rank to be comparable to using the ccTLD and/or expect greater trust than just using subfolders without translated URLs?

3) Do translated URLs have any mitigating affect on duplicate page content?

4) Which URL structure is best for SEO?
#international #international seo #seo #structure #url #url structure
  • Profile picture of the author karthikseo
    Hi..

    This is one of my best choose from your options:

    Option 2: Subdomains - fr.brand.com, ca.brand.com, au.brand.com

    This is easy to target the keywords to the particular country and best helpful to get keywords ranking..

    Don't use the Option 1: Root Domain ccTLD- www.brand.fr, www.brand,.ca, etc. forever... It's very difficult to achieve your target in business and also in SEO results..

    Thanks
    Karthik
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    • Profile picture of the author Punit12
      I would go with your 3rd option.

      Best live examples of this are 2 big IT Industry Giants i.e Dell & HP,

      Have a look on their URL structure,

      dell.com/ca/business/

      www8.hp.com/ca


      Please note that these big giants have already done a huge amount of research & have selected the pattern based on many perspectives which also includes SEO.
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      Punit Kansara
      Seo Strategist

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  • Profile picture of the author Michael71
    Option 3 is the way to go...

    In that case you will get a stronger www.yourdomain.com site

    If your company and target audience is in australia, go with .com.au

    Regarding nr. 3...

    brand.com/fr/produits/sieges/sieges-aron

    should be the best option
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  • Profile picture of the author jloomstein
    thank you very much for all the insights. Definitely helping.
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  • Profile picture of the author danielthomas
    In my opinion the third one is simple and effective. Even if the visitor of the site lands in brand.com you can show a menu to select their county so that you can direct them to the geo location based page. By this you will get a cumulative visits count.
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    • Profile picture of the author Michael71
      Yes, a menu to select the country is a must.

      Originally Posted by danielthomas View Post

      In my opinion the third one is simple and effective. Even if the visitor of the site lands in brand.com you can show a menu to select their county so that you can direct them to the geo location based page. By this you will get a cumulative visits count.
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