Getting More Free Traffic, For Free!
- SEO |
If you're anything like me, you'll be quick to put a great deal of time, effort, and often money into some pretty convoluted (read: hard and involved) 'hot, new' traffic-getting tactics.
It's all good when it nets you a good return.... except when it's at a cost of neglecting the easy, there-for-the-taking tactics. And I'd be willing to bet that like me, many of us routinely pass up a ton of free, qualified, and easily-had traffic.
Whether you have a website, blog, Squidoo lens, etc., there are many, many long-tail phrases for which nothing more than folding them into your pages will bring you a LOT of qualified visitors.
Buying qualified traffic is a wonderful thing, I do it as often as I can. Ranking for terms that bring a lot of qualified traffic is another wonderful thing. But how many of us are putting a fraction of our time, effort, and resources into funneling long-tail traffic to our pages? If that's you, maybe it's, time to stop "leaving all that money on the table".
More Rankings Than You Might Realize
Whether you realize it or not, Google lists your site for virtually every keyword phrase it contains. Unfortunately, most of those rankings will be waaaay down the SERPs and rarely if ever seen, let alone clicked on.
But there are also almost certainly keywords that aren’t your ‘main’ keywords but for which Google lists your site, and are being seen and clicked. This represents some percentage of your daily traffic; in the beginning, it may be most of the traffic many sites get.
With very little effort, you can boost the level of traffic you’re getting this way - here's two different tactics you can employ to do it:
1) Build a list of the long-tail terms & phrases relevant to you. You can do this with almost any keyword tool; for 'extra credit', think "outside the box" when mining for these terms.
If you want to really ‘supercharge’ this effort – resulting in even better results – try some keyword tools you don’t currently use, or "mix & match", using the output from one as the input for another.
Next, go through your existing site content and edit liberally - re-write some sentences or simply 'Find & Replace'. The idea is to pepper your already-indexed pages with these terms.
Going forward, start incorporating them into all your yet-to-be-published content.
2) Google Analytics and Google WebmasterTools - If you don't have Google Analytics installed, you should stop reading right now and get that done.
Ok, now the 'tricky' part: did you set up in Google Webmaster Tools... AND 'connect' your entries together? Make sure you do as this will let you access combine info from both tools to get even better insights.
Once these have been installed for a few days, you'll be able to mine dozens, sometimes hundreds of terms & phrase that you are already being listed for, and 'turn up the volume' on the traffic they bring, just by increasing the frequency and/or 'positioning' of these terms.
If you’ve connected GA and WMT, you can use GA going to Traffic Sources > Search Engine Optimization > Queries. Otherwise, in WMT go to Traffic > Search Queries.
Try sorting by Position to see keyword phrases for which you’re showing higher up – you can generally improve those rankings easily with some additional instances of those phrases, or some anchor-text links to your page.
You can also sort by Impressions or Clicks to see which ones are already doing better than others; those can usually be further improved relatively easily.
It comes down to this: the "long-tail" makes up far more traffic than the 'head' or "short-tail" for almost anything. And it's universally more qualified traffic. To get a 'share of the pie', it requires nothing more than using these terms in your content.
I guarantee that if you apply even just a little effort to this, you will see an increase in the volume & quality of your traffic. And that's a full no-questions-asked, 100% money-back guarantee.
Michael
It's all good when it nets you a good return.... except when it's at a cost of neglecting the easy, there-for-the-taking tactics. And I'd be willing to bet that like me, many of us routinely pass up a ton of free, qualified, and easily-had traffic.
Whether you have a website, blog, Squidoo lens, etc., there are many, many long-tail phrases for which nothing more than folding them into your pages will bring you a LOT of qualified visitors.
Buying qualified traffic is a wonderful thing, I do it as often as I can. Ranking for terms that bring a lot of qualified traffic is another wonderful thing. But how many of us are putting a fraction of our time, effort, and resources into funneling long-tail traffic to our pages? If that's you, maybe it's, time to stop "leaving all that money on the table".
More Rankings Than You Might Realize
Whether you realize it or not, Google lists your site for virtually every keyword phrase it contains. Unfortunately, most of those rankings will be waaaay down the SERPs and rarely if ever seen, let alone clicked on.
But there are also almost certainly keywords that aren’t your ‘main’ keywords but for which Google lists your site, and are being seen and clicked. This represents some percentage of your daily traffic; in the beginning, it may be most of the traffic many sites get.
With very little effort, you can boost the level of traffic you’re getting this way - here's two different tactics you can employ to do it:
1) Build a list of the long-tail terms & phrases relevant to you. You can do this with almost any keyword tool; for 'extra credit', think "outside the box" when mining for these terms.
If you want to really ‘supercharge’ this effort – resulting in even better results – try some keyword tools you don’t currently use, or "mix & match", using the output from one as the input for another.
Next, go through your existing site content and edit liberally - re-write some sentences or simply 'Find & Replace'. The idea is to pepper your already-indexed pages with these terms.
Going forward, start incorporating them into all your yet-to-be-published content.
2) Google Analytics and Google WebmasterTools - If you don't have Google Analytics installed, you should stop reading right now and get that done.
Ok, now the 'tricky' part: did you set up in Google Webmaster Tools... AND 'connect' your entries together? Make sure you do as this will let you access combine info from both tools to get even better insights.
Once these have been installed for a few days, you'll be able to mine dozens, sometimes hundreds of terms & phrase that you are already being listed for, and 'turn up the volume' on the traffic they bring, just by increasing the frequency and/or 'positioning' of these terms.
If you’ve connected GA and WMT, you can use GA going to Traffic Sources > Search Engine Optimization > Queries. Otherwise, in WMT go to Traffic > Search Queries.
Try sorting by Position to see keyword phrases for which you’re showing higher up – you can generally improve those rankings easily with some additional instances of those phrases, or some anchor-text links to your page.
You can also sort by Impressions or Clicks to see which ones are already doing better than others; those can usually be further improved relatively easily.
It comes down to this: the "long-tail" makes up far more traffic than the 'head' or "short-tail" for almost anything. And it's universally more qualified traffic. To get a 'share of the pie', it requires nothing more than using these terms in your content.
I guarantee that if you apply even just a little effort to this, you will see an increase in the volume & quality of your traffic. And that's a full no-questions-asked, 100% money-back guarantee.
Michael
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