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Infographics?

by chrisv24
9 replies
  • SEO
    • |
I have had a read through a post on seomoz about inforgraphics. 10 Tools for Creating Infographics and Visualizations | SEOmoz

I have never really thought about including them in my seo strategy but can someone explain to me how a little infographic can help seo?
#infographics
  • Profile picture of the author yukon
    Banned
    Link bait = traffic = spreading link bait.
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  • Profile picture of the author manishchauhan
    An infographic is basically link bait, which is web content that was created to attract attention and is interesting enough for people to pass on. A big part of SEO is building the number of inbound links that point to your website or webpage. Since infographics display information in a pretty package so that people can quickly grasp a concept, they will, in theory, result in lots of inbound links back to your website as more and more people share it.
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  • Profile picture of the author Moriarty
    As Yukon says, it's about traffic.

    If your infographics are interesting to your traffic then they will want to know more. The days of blindly linking to everything including your mother's pussycat's website are long gone. That in reality they never were is another matter altogether.

    After all, it's traffic that brings you your profits. Targeted traffic - giving you better conversions is even better. What's more, Google likes this too. You win, and Google helps you.

    So target your infographics at the tickle spot of your audience.
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  • Profile picture of the author yukon
    Banned
    The #1 problem I see with a lot of infographics is the author doesn't make it easy for traffic to share the infographic all over the web.

    It's amazing that someone would put a lot of time/effort into an infographic project then let it get buried on their site. If traffic can't easily copy/paste the infographic on external web pages there's not much point in creating an infographic. The whole point of an infographic is to share info. which can generate backlinks.
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    • Profile picture of the author submitinme
      Originally Posted by yukon View Post

      The #1 problem I see with a lot of infographics is the author doesn't make it easy for traffic to share the infographic all over the web.

      It's amazing that someone would put a lot of time/effort into an infographic project then let it get buried on their site. If traffic can't easily copy/paste the infographic on external web pages there's not much point in creating an infographic. The whole point of an infographic is to share info. which can generate backlinks.
      I disagree with the above. According to our test experiments and the real time statistics, infographics are the most shared content which would help get backlinks naturally. Images are the most shared content in any social media site and is most syndicated in blogs.

      You need to do it right for the infographics to go viral. If you just publish the infographic in your site without any sharing options and site idle, the marketing strategy would fail miserably like ant other marketing plan. Before publishing the infographic, make your publishing spot social ready. Include the share buttons to facebook, Google plus, pinterest etc along with an easy to grab embed code of the infographic. That's how it works. You might want to take a look at the case study that we have come up with Case Study On Effectiveness Of Infographic Promotion | SEO Research for strategizing SEO packages with proven results
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      • Profile picture of the author nik0
        Banned
        Originally Posted by submitinme View Post

        I disagree with the above.
        Reading is a science isn't it :rolleyes:

        Oh wait it's just about spamming your service!
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  • Profile picture of the author YasirYar
    Infographics are visual representations of information, data or knowledge. It is an important tool in teaching, in business, in giving inspiration and in presenting information. It is one of the most powerful ways to communicate with complex data. I listed here that makes infographics important:

    It makes info more appealing.
    It shows valuable ideas.
    It is attention-grabbing.
    It is easier to understand.
    It lessens boredom.
    It awakens one’s interest.
    It is accessible.
    It is more persuasive.
    It is memorable.
    It can easily relay info.
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  • Profile picture of the author MatthewWoodward
    Hi,

    Have a look at what Matt Cutts has to say on the subject-

    Cutts: Infographic Links Might Get Discounted In The Future
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    • Profile picture of the author McBrett
      After you get your first infographic created, try using some of these websites to publish your infographic:

      visua.ly - PR 7
      Nerdgraph.com - PR 3
      MediaCaffeine.com - PR 3
      InfographicsOnly.com - PR 3
      OnlyInfographic.com - PR 3
      TopInfographic.com - PR 2
      InfographicPost.com - PR 3

      As long as you use infographic creation as only a small part of your link building / marketing strategy you shouldn't need to worry about getting hurt.
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