Does placement of search-string text on a page affect SEO-friendliness?

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  • SEO
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Do search engines assign a page higher relevance / value when a search string appears higher up on a page, rather than lower?.

For example, let's say someone searches for "Is it hard to learn Chinese?"

Let's say I have an FAQ page with 10 questions (of which 1 of them is the above)...will Google and other search engines assign greater relevance/value to my page if that question (Is it hard to learn Chinese?) appears FIRST among the list of 10 FAQ questions?

That seems like it would be intuitive...but I can't find anything that gives any indication that it's true.
#affect #page #placement #searchstring #seofriendliness #text
  • Profile picture of the author sarged2
    I think it depends. If the search term is like a question you posted, and it matches an H2 while being actually relevant... then why not?!
    Though if the search query is just keywords, you would want to place them in context, instaed of stuffing them to H tags - not good.

    Answering your question though, if a real judge would assign you a rating it would be definitively true - If you just stick some crap at the bottom, you are not supposed to rank it. Especially if the user would have to scroll hard for it.
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