I have a question regarding optimizing websites.
How do you rank homepages if you can't add optimized content to it? Do you just build backlinks with specific keywords as anchor text to rank it for that keyword?
For example I have this website with a blog part but it is located on a different page. I want to rank my homepage for specific keywords and give it a better ranking in different search engines.
I think the same applies to one page sites, but I really don't get how to optimize that part of the site.
Hope someone can clarify this for me