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What exactly are press releases?

by Rideem3
11 replies
  • SEO
    • |
Hi all, I was just wondering what exactly are press releases in the SEO world?

I know basic SEO, but I always hear that press releases are a good way of bringing in traffic.
#press #releases
  • Profile picture of the author joshcohen
    Press Releases are just broadcasts of news that are often looked at by journalists.

    There are multiple press release sites you can use for free which are more seo geared and then you have the paid press releases that journalists actually look at (PRweb, Realwire etc) and these are the ones that generate traffic.

    It's an easy way for a company to spread a message quickly in a traditional sense and nowadays people use the free (and sometimes paid) services to gain links from authoritative sites.
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  • Profile picture of the author Rideem3
    Ah so it's for company purposes. Can it be used for niche sites as well?
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  • Profile picture of the author ProSence
    Of course, press release these days good method of promotion I would say, it helps in SEO too.
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  • Profile picture of the author Lanx
    in the beginning times of early print, a press release was a way for a company to "come out with information first", in this way there won't be disputed info or even tabloid stuff, basically a strike first, journalists would love it, cuz well a journalist has to "hunt" for stories all the time, a press release just falls into their lap and easy to print and straight from the company itself, win/win. Then it evolved to just using it for noteworthy events "new ceo hired!" or something, the internet has taken it to just spread like wildfire now, i know you meant for info on the internet stuff, but a bit of background helps i think, and rather cool.
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  • Profile picture of the author kaytav
    Press Releases are News articles, which helps you spread the news of any new update or Product/Service launch from your business site.
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  • Profile picture of the author themen710
    Press release or news release is a written announcement directed at members of the news media about something claimed as having news value. This encourages the journalists to write a news article on the subject giving you a lot more exposure for free. Press release can announce a range of business news such as scheduled events, accomplishments, new products, new services, executive promotions, sales and other financial data, etc.
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  • Profile picture of the author jaisonjohn
    Press release is one of the best resource of promotion through SEO, its mainly done when ever new product or service is launched by the website.
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  • Profile picture of the author VivekThakur
    Press release is a kind of news regarding product, company or something else that is new to internet word by a company, member or website. Press release is really a good source of traffic.
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  • Profile picture of the author HorseStall
    Press Releases are typically "news" and the process of notifying the press of new products, announcements etc...

    Here are some good resources:

    Critical Aspects of a Good Press Release - Critical Aspects of a Good Press Release

    Getting Press Coverage - Getting Press Coverage

    Kinds of PR - Positive PR Makes a Difference
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    • Profile picture of the author Repfixer
      Press Releases are just broadcasts of news that are often looked at by journalists.A press release is not an advertisement, although it is likely to be promotional; think of it as a cross between an advertisement and a news article. The intention is to capture your reader's interest in your company by providing them with information about your products and services rather than selling, selling, selling.
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  • Profile picture of the author Jose Princely
    Press release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional's client and/or provide publicity for products or events marketed by those clients.
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