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Repetitive Blog Post Titles With Small Changes - Good or Bad?

by Quad312
3 replies
  • SEO
    • |
I have a dilemma. I'm building a niche informational website that is broken down per state. Each state contains it's own laws on this subject, so I will have 50 blog posts, each with different content, but with very similar titles.

Engineer is just an example, but:
Obtain your engineer license in New York
Obtain your engineer license in Florida
Obtain your engineer license in California

I imagine that this is hugely detrimental to SEO as they are not unique titles. I can change the wording and use related keywords for each so they're different, but then when people are browsing the website there's no continuity - they're all looking for engineer license, so if I have the following listed on the site, it will not look too good:

apply for your engineer license in New York
obtain your engineering permit in Florida
get licensed as an engineer in California
Ohio engineer license application

Obviously that's better for SEO but not great on-site. What's the best way to do this?
#bad #blog #good #post #repetitive #small #titles
  • Profile picture of the author larryboy03
    Originally Posted by Quad312 View Post

    I have a dilemma. I'm building a niche informational website that is broken down per state. Each state contains it's own laws on this subject, so I will have 50 blog posts, each with different content, but with very similar titles.

    Engineer is just an example, but:
    Obtain your engineer license in New York
    Obtain your engineer license in Florida
    Obtain your engineer license in California

    I imagine that this is hugely detrimental to SEO as they are not unique titles. I can change the wording and use related keywords for each so they're different, but then when people are browsing the website there's no continuity - they're all looking for engineer license, so if I have the following listed on the site, it will not look too good:

    apply for your engineer license in New York
    obtain your engineering permit in Florida
    get licensed as an engineer in California
    Ohio engineer license application

    Obviously that's better for SEO but not great on-site. What's the best way to do this?
    You should be trying to make complete unique titles all the time, if you use the same terms in all blog posts then Google may see you trying to rank them all for one keyword and you could get penalized. This has happened before.
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  • Profile picture of the author LloydMS
    I'd do some serious homework with keyword research before you go down this path. For example, "Obtain your engineer license in New York" shows no searches in the Google AdWords keyword tool. However, "New York professional engineer license" gets 1,000 monthly searches.

    I would suggest doing keyword research for each state to determine the best keywords to use. They might be similar. They might be quite different. But how you title your pages is incredibly important to SEO so use the keywords people are actually using to find the information you are providing.

    I personally wouldn't care if my pages' titles are similar. I'd use the absolute best keyword to generate that title. Otherwise, you're making it more difficult for people to find those pages.
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  • Profile picture of the author Quad312
    Thanks for the responses! Yes you're right, it really doesn't matter how it appears on the website because people will be reaching the website on specific pages anyway. Those who aren't will find the right page on their own. But the traffic that does reach those pages directly is perfectly targeted, so who cares if the title looks nice because it's the same as the others - they'll never see the other pages unless they wanted to search every state individually, but they would rarely do that.

    Thanks!
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