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Here is why Google should not give too much attention to social in their ranking algorithm

by Anton543
8 replies
  • SEO
    • |
Say we have a professional accountant who creates a great site, full of excellent information for people searching for tax advice of some kind, and then we have a second person who is not an accountant and produces tax information that is not really of good quality. However, the latter is very web and social media savvy. He manages to get lots of likes and some social interactivity going, but the former just creates content, does not really do anything else to promote it an relies on people bookmarking and linking naturally. So if social media had an increasing influence on google's rankings, it will be the latter with mediocre content outranking the former with superb content which people find really helpful.
#algorithm #attention #give #google #pay #ranking #social
  • Profile picture of the author paulgl
    You are mixing apples and oranges. A true
    tax professional, would not care much about
    creating a site to shmooze google rankings.
    He's advertising in YP, newspapers, getting in
    google maps/local.

    But, if 50 of your friends like using a certain
    tax consultant, and those 50 friends were
    real friends in your google+ circle, why would
    not google at least put it somewhere?

    Google had to start looking at other social signals.
    Not the end all to end all, but social has become
    too big to ignore.

    Social signals have their place, and with google profits
    and stock going through the roof, I assume they have some
    very well paid engineers in place doing it right. Go figure.

    Paul
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    • Profile picture of the author Paul Tovey
      Social media is too easy to manipulate, giving it any power at all would be silly.
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      • Profile picture of the author Anton543
        Originally Posted by Paul Tovey View Post

        Social media is too easy to manipulate, giving it any power at all would be silly.
        That's essentially what I am trying to say. Remember there was a time few years ago people use to buy backlinks to their sites from link farms i.e. hundreds and even thousands of links from the same IP, or spread over only a few IPs. Well, if google is not careful and starts emphasizing social media too much into their algorihm, we could end up with people buying thounsand of likes and getting fake social interactivity going (easy to do for those who are savvy) and outranking good sites. We could get back to the bad old days of ranking manipulation, only under a new guise.
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        • Profile picture of the author Danny Shaw
          Originally Posted by Anton543 View Post

          That's essentially what I am trying to say. Remember there was a time few years ago people use to buy backlinks to their sites from link farms i.e. hundreds and even thousands of links from the same IP, or spread over only a few IPs. Well, if google is not careful and starts emphasizing social media too much into their algorihm, we could end up with people buying thounsand of likes and getting fake social interactivity going (easy to do for those who are savvy) and outranking good sites. We could get back to the bad old days of ranking manipulation, only under a new guise.
          People are already buying bulk social signals. I am sure google tracks these the same way they do any unnatural links. People always think google tracks everything with their algorithm but the fact is it is much cheaper and more efficient to play their own system (spam) with hidden tracking and then tweak the algorithm to fill the gaps. Google employees are here their and everywhere, they may actually be the ones sharing your content or if I were them secretly buying up and setting up blog networks, social sharing sites, "fiverr" and much more?
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    • Profile picture of the author jinx1221
      Originally Posted by paulgl View Post

      You are mixing apples and oranges. A true tax professional, would not care much about creating a site to shmooze google rankings.
      That's not quite what the op is saying. He's not saying either one necessarily knows anything about seo or purposely trying to boost rank first hand. I know most of these people have no clue about seo, but that is exactly it.. if google credits some sleazy law firm over some legitimate one just because they have tons of social signals, why should they rank better?
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  • Profile picture of the author MktCoach
    And so it's easy to see why Google has a bit of a job on their hands trying to figure all this out...
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  • Profile picture of the author wisdomoto
    I actually think that social is less important for ranking than a lot people make it out to be

    I've heard from a few people who are much more experienced then me also
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    • Profile picture of the author mikeb1
      Originally Posted by wisdomoto View Post

      I actually think that social is less important for ranking than a lot people make it out to be

      I've heard from a few people who are much more experienced then me also
      it's totally true, well with local sites anyway I have ranked loads of sites in 2013 with no social signals whatsoever...
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