How Important Are Backlinks?

38 replies
  • SEO
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How Important Are Backlinks in your niche?

Is it just as good to get backlinks from a popular website that is not in your niche or should you be targeteing your niche specifically?

Does it really matter?

I remember reading someone saying that it doesn't have to be in your niche.

What type of sites should you target?
#backlinks #important
  • Profile picture of the author michael_nguyen
    your going to hear many opinions. some will say if you get backlink from a similar site (low pr) then your site will get a vote from google. Some will say if you you get a backlinks from Ezinearticles then you still get a vote because it's PR is high (i think it's 6 or 7)

    The important think is go get lots of backlinks from as many high PR sites.
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  • Profile picture of the author Tom Ryan
    Get all the backlinks you can from high pr sites. Of course relevant sites are great to get links from in the eyes of google, but unrelated links count as well.
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  • Profile picture of the author dndoseller
    All I know is that I do what I am supposed to and many of my pages get PR magically...

    Get great content written
    Submit to directories using a service
    Submit to article sites using a service
    Get freelancers to comment on blog posts
    Submit RSS to directories
    Etc.

    I just have a plan in which I do a little of everything.

    Google is sneaky at hiding where the PR comes from. I have one PR 5 blog that Google says I have no backlinks for. No sense at all, and they know exactly what they are doing by not allowing you to know exactly how to get page rank!
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  • Profile picture of the author Ron Killian
    I agree with what pretty much every one else said, any back link is good if you ask me, unless it's from a "bad" site. For sure, links from related content are better. I don't think you can ever have enough.
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  • Profile picture of the author Zeus66
    Good advice all around here. I'll add to beware getting a ton of links as soon as a new domain/site goes live. That's the temptation and Google is on on the lookout for it. Sandbox sucks. I've been there many times. Resist the temptation and build links slowly at first. A few here, a few there. Increase the numbers over a couple of months. Once you see that your pages are consistently showing up in the SERPs and not suddenly vanishing, then you can really open things up. I've found that 3-4 months for a new domain/site is the key timeframe. Be careful in those first 90-120 days. Then you can ramp things up and really go to town.

    NOTE: I am just another website builder. I'm not any kind of expert. Don't take my experience and advice as gospel here. I'm just reporting my own experience.

    John
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    • Profile picture of the author Jill Carpenter
      Backlinks with anchor text that varies on the keywords - that are from sites related to the topic of your site are ideal.
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    • Profile picture of the author bgmacaw
      Originally Posted by Zeus66 View Post

      I'll add to beware getting a ton of links as soon as a new domain/site goes live. That's the temptation and Google is on on the lookout for it. Sandbox sucks. I've been there many times. Resist the temptation and build links slowly at first. A few here, a few there.
      You're mistaking QDF (Query Deserves Freshness) for the sandbox. New sites will often peak, since Google likes new content, and then drop to their real level. Some people confuse this with the sandbox but it's a different thing. You won't see a real sandbox effect (aka TrustFilter) unless you're working highly competitive keywords and are getting a lot of search traffic.

      Also a ton of links means a ton of links. It doesn't mean 10, 50 or even 100 links from blog comments and social Web 2.0 sites. It means 1000's and 1000's of autogenerated links that pop up overnight from dubious sources.
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      • Profile picture of the author Zeus66
        You're mistaking QDF (Query Deserves Freshness) for the sandbox. New sites will often peak, since Google likes new content, and then drop to their real level. Some people confuse this with the sandbox but it's a different thing. You won't see a real sandbox effect (aka TrustFilter) unless you're working highly competitive keywords and are getting a lot of search traffic.
        All I can tell you is that I've had dozens of niche sites over the past few years and I've seen the exact same pattern without fail. If you start getting backlinks at a good clip right from the day a new domain/site goes live, you might show up nicely in the SERPs for a short while, but inevitably you disappear into the bowels of oblivion for even longer. It doesn't matter if the keywords in question are low, medium, or high comp. Conversely, for every single site I've had that I forced myself to go very slowly in building links early on, this pattern was avoided. If others have had different experiences with a lot of niche sites, I guess the lesson is that none of us is privy to all the various criteria Google applies to determine rankings and things like QDF and Sandboxing.

        John
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        • Profile picture of the author bgmacaw
          Originally Posted by Zeus66 View Post

          All I can tell you is that I've had dozens of niche sites over the past few years and I've seen the exact same pattern without fail.
          What you're seeing is QDF. It has nothing to do with getting a few links from Web 2.0 sites, blogs or article directories. True link spamming is an operation that involves 1000's upon 1000's of autogenerated questionable links. This is what Google penalizes, not that you created a Squidoo page and submitted a few articles to support your new niche site.
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  • Profile picture of the author xlfutur1
    I've had great success lately getting sites ranked well by commenting (good comments) on do follow blogs. Links are everything in google's eyes, so get as many as you can from many different sources. ezine articles and youtube are easy links, but spread them around and over time you'll rank for your keywords if there is not ridiculous competition.
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    • Profile picture of the author birdfood
      Originally Posted by xlfutur1 View Post

      I've had great success lately getting sites ranked well by commenting (good comments) on do follow blogs. Links are everything in google's eyes, so get as many as you can from many different sources. ezine articles and youtube are easy links, but spread them around and over time you'll rank for your keywords if there is not ridiculous competition.
      The last time I checked, the links on youtube were no follow. If that's the case, those links are useless for help with ranking.
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  • Profile picture of the author Matt Gannon
    Great info, iv been commenting on high pr blogs, ill let you know how it goes. Also been using bookmarks, one question, when you get sand boxed do you just drop to like the 300 range in Google or disappear all together?? I ask because i did a lot of bookmarking on a new domain and I seem to be stuck in the 250 - 320 spots in Google kinda just dancing around there.
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  • Profile picture of the author Stella_Roberts
    The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

    When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
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  • Profile picture of the author cassidywilliams
    Every backlink helps, but not all backlinks are equal. Google emphasizes relevancy, so a link from a website on the same topic as yours counts more.

    Also do not look at the PageRank of the overall domain of the page the backlink is from, but that particular page the link is on. So EzineArticles.com might have a high PR, but the actual value of the backlink is the PR of your article page.
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  • Profile picture of the author pj413
    Originally Posted by Easy Cash View Post

    How Important Are Backlinks in your niche?

    Is it just as good to get backlinks from a popular website that is not in your niche or should you be targeteing your niche specifically?

    Does it really matter?

    I remember reading someone saying that it doesn't have to be in your niche.

    What type of sites should you target?

    Having your backlinks in an unrelated niche is one of the most misunderstood myths out there about SEO. I assure you that all of the major sites (CNN.com, Youtube.com, Adobe.com, Microsoft.com, etc) have hundreds if not thousands of unrelated backlinks. If you were to write a very controversial article (like the Clinton scandal), you would get hundreds of bloggers talking about you and linking back to your article. Natural link building isn't all about having your keyword on a related niche site, because this wouldn't be very natural. People link to things that are interesting and something they can talk about. Take Angela V. Edwards article on backlinks for example, if you were to do a search in Google for keyword "backlinks" you will notice that she's holding the 2nd position on the first page out of over 13 million sites. She has used nothing but backlinks on unrelated High Page Rank sites, I have a number of websites as well, that are sitting on the number one spot in Google by using this same method. So no, leaving your backlinks on unrelated sites does not matter.
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    • Profile picture of the author brhnpkb
      i think backlinks very important to attract visitor
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      • Profile picture of the author Manticore
        Hey I've noticed people tossing around PR numbers, I'm kind of new to this, but whats the difference int hese numbers, like say between PR6 and PR9?
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        • Profile picture of the author Frances Norah S
          Originally Posted by Manticore View Post

          Hey I've noticed people tossing around PR numbers, I'm kind of new to this, but whats the difference int hese numbers, like say between PR6 and PR9?
          Google sees a PR9 site as a site with the most authority compared to a PR1 site which has a lesser authority i guess.
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    • Profile picture of the author FredJones
      Originally Posted by pj413 View Post

      Having your backlinks in an unrelated niche is one of the most misunderstood myths out there about SEO. I assure you that all of the major sites (CNN.com, Youtube.com, Adobe.com, Microsoft.com, etc) have hundreds if not thousands of unrelated backlinks. If you were to write a very controversial article (like the Clinton scandal), you would get hundreds of bloggers talking about you and linking back to your article. Natural link building isn't all about having your keyword on a related niche site, because this wouldn't be very natural. People link to things that are interesting and something they can talk about. Take Angela V. Edwards article on backlinks for example, if you were to do a search in Google for keyword "backlinks" you will notice that she's holding the 2nd position on the first page out of over 13 million sites. She has used nothing but backlinks on unrelated High Page Rank sites, I have a number of websites as well, that are sitting on the number one spot in Google by using this same method. So no, leaving your backlinks on unrelated sites does not matter.
      Did you mean the same Angela that I have seen posting here in Warrior Forum?

      Well, I am a newbie here, I guess that is one big reason why I ask!
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      • Profile picture of the author pj413
        Originally Posted by FredJones View Post

        Did you mean the same Angela that I have seen posting here in Warrior Forum?

        Well, I am a newbie here, I guess that is one big reason why I ask!

        Yes, Angela V. Edwards.
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  • Profile picture of the author zealotknight
    I dont think relevant site matters. what matters most is the pr of the site you are getting backlinks from.
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  • Profile picture of the author Frances Norah S
    Relevance is more important than PR. For example if there is a site which is not related but has a PR3, another site which has PR1 but is related, I'd go with the PR1 site.
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  • Profile picture of the author websight1
    In my experience you cannot compete without a strong complement of backlinks behind you. Many is definately better than few.
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  • Profile picture of the author intelinside
    This is an interesting debate going on..let me put my .2

    If you look at this video on G official Webmaster Central Blog, the third one. You will notice it talks about two things 'Relevance' and 'Importance'.

    As stated, Sites listings are prioritized algorithmically according to pages' :

    1) Relevance
    This includes:

    (a) Matching the search on the page (onsite optimization)
    (b) Taking into account geography (personalized search)
    (c) In some cases, considering user's web history.

    2) Importance
    It is all about PR which is calculated by 200 factors but the links with better quality are preferred over links quantity.

    Link Quality is dependent on:
    (a) PR of the linked page
    (b) Duration of the link
    (c) Anchor Text of the link
    (d) Is that page is stale or not
    (e) Link from .gov, .edu are preferred
    (f) Domain Age of the linked page
    (g) Whois Data of the linked page (and also yours Whois Data)

    So, one needs to look for both 'relevance' and 'importance' to improve its ranking in SERPs.

    Also, the results fluctuations are expected from time to time.

    In connection to what I have stated above, one can look at the Google Search Patent dated Dec 3, 2003 to better understand the backend working of the G Search algorithm.
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  • Profile picture of the author happyguy
    The importance of backlinks to your online success cannot be overmephasized. You need it to survive just liek you need the air.
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  • Profile picture of the author jingwen
    Backlinks could help you have a good pr ,and you can build quantity and quality links.I think the relevant is better.
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  • Profile picture of the author tamtu
    My experience is that it is only as important as your on site optimization. If your web page is perfect with on site optimization then back links will take you to the top. But if it is bad with on site optimization then back links won't take you beyond a point.
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  • Profile picture of the author mr.schutz
    Backlinks drives more traffic to your site. The more you have backlinks, the better for your site.
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  • Profile picture of the author Mr_Cheese
    Backlinks are important..

    Try not to have them all coming from one place/blog comments etc. Try and have as many as you can relating to your niche
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  • Profile picture of the author anuj291
    Backlinks are very neccessary... they improve authority of your site.. gives u high PR
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  • Profile picture of the author altesino
    If you like traffic... Backlinks are a key! Especially dofollow.
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  • Profile picture of the author gabibeowulf
    My point of view is that backlinks are way more important than the content (unique is a plus, but not necessary to get good rankings)
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  • Profile picture of the author MBeshr
    that is my personal opinion
    backlinks are very important to get higher rank in search engines
    and it is very important to get backlinks from your niche with site have high pagerank

    i applied that for my site and my site now in 2nd page of google for the most competitors keyword

    " Earn money at home "

    thanks
    MBeshr
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  • Profile picture of the author Hafsoh
    If its from your niche or not but done properly, ie the link title and description accurately and completely describe the site being linked to, then its not an irrelevant link
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  • Profile picture of the author yogindernath
    Backlinks are very very important....Google counts all your backlinks in favour of your website/blog. The more backlinks you have, the more important it is in the eyes of the Google and even other search engines.
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  • Profile picture of the author AndyBlackSEO
    A backlink is a vote. A vote from one website to another. The more votes you have from relevant sites within your nice or sub niche, the higher your site will rank in the search engines... providing that you have decent relevant content.
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  • Profile picture of the author gungnugroho
    I am newbie in internet marketing, i know that backlink is very most important to get rank, i need to know is directory web is way to get backlink?
    Give me advice guru....
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    • Profile picture of the author dburk
      Originally Posted by gungnugroho View Post

      I am newbie in internet marketing, i know that backlink is very most important to get rank, i need to know is directory web is way to get backlink?
      Give me advice guru....
      Hi gungnugroho,

      Yes, adding your link with description to a directory is a way to get a backlink. How effective it is depends a great deal on how much relevant traffic that page gets. If the directory page that your link is on gets little or no relevant traffic, it won't do you much good.
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