How do you organize your SEO campaigns?
- SEO |
It took me a long time to set up a system that works for me and my team. Basically the process is currently:
We recieve an inquiry and then...
-Initial Interview with the Potential Client
-Creation of Customized Quote
Then we get hired (yeah baby!) and then...
-Keyword Research
-Onsite Analysis and Reccommendations, ok'd by the client then...
-Onsite Work Begins
-Benchmarking of Client's site Vs Competitors (onsite/offsite)
-Completion of my step by step "First Thirty Days" packet with tasks split between my staff and I. We use Google Docs and Skype. (don't laugh lol) Meanwhile ...
-Weekly Progress Reports to the Client
-After the first 30 days: re-evaluation, generation of "Next Steps" and delegation of those tasks
Basically then it's: Monitor, Tweak, Report until we hit #1
Once we hit #1 I give the client the option to:
a) Continue to pay at a discounted monthly maintenance rate
b) Receive basic training and recommendations to do their own maintenance (for a price, of course)
I thought it would be fun to see how other people stay organized. I've considered investing in Project management software but I don't know if there is any advantage to be gained by messing with a system that works for me. I know there will be people that won't want to share and that's understandable but I figured I'd put myself out there and maybe I get some tips or learn something new.
PS- A few weeks ago I posted a thread about outsourcing, asking what (if anything) people were outsourcing. I thought that everyone went out of their way to give some really awesome insight, it helped me make some important decisions. So... Thanks guys!
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