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Local Business Targeting Multiple Cities in Metro Area

by chris_87
7 replies
  • SEO
    • |
I operate a real estate business. The problem is this is a very large service area with potentially 15+ cities I could target. Primarily in Dallas


1. My initial thought was too create a unique page for each city within the metroplex that I serviced. For example: mysite.com/sellmyhouse/cityname
However it seems this may be a bad approach as it will be difficult to generate unique meaningful content for so many cities, and content will be stretched thin or marked as duplicate.


2. This problem is further complicated because there are actually three+ keywords that I need to specifically target for each city.
What would be a good way to go about approaching this?

Thank you very much in advance.
#area #business #cities #local #metro #multiple #targeting
  • Profile picture of the author FakeItTilYouMakeIt
    Banned
    As a Local SEO that's rocking several clients in Dallas I'd recommend you go for the big fish first (Dallas and Fort Worth, maybe Arlington) and then build it out OR go for the low competition cities and build up to the big leagues. You and I both know that Dallas/Fort Worth is where the money is so if you are a big enough player to compete there then that's where you want to be. Don't spread your site thin trying to rank for everything at once, get that phone to ring and you can outsource the rest of the content. Hell you could rank for some of those little cities with a blog post if you are riding the top spots for Dallas. JMO HTH
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    • Profile picture of the author chris_87
      @FakeItTilYouMakeIt, Thanks for your reply. The problem is this is a start up company and I don't have a huge amount of momentum just yet. However, the niche I am targeting is very underdeveloped, and most the people in this space barely know how to do SEO and if I could get a good quality site up and some good back links it will be very easy to rank.

      Some smaller cities then Dallas. The problem is like I stated initially I have two keywords I need to rank for. And the search terms for them are fundamentally different even though the end user is meaning the same thing, to sell their house. I don't want to have to create 3+ unique pages per city to target each keyword phrase. Any suggestions on how to get around this?

      Regarding the small cities thats exactly what I had in mind. Just some blog posts and maybe a testimonial from the small city I served, and that would probably be enough to rank there.

      Thanks again for your reply. This forum seems like it was worth the $10 investment so far!
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  • Profile picture of the author FakeItTilYouMakeIt
    Banned
    Sell my house fast in Dallas has crap for competition. Nada. I mean you are up against backpage ads and some youtube videos. As far as your other keyword you are up against H o m e v e s t o r s and I don't think I need to tell you how competitive they are in the DFW. They have spent $$$ in offline marketing too. So maybe go with the big cities for that first keyword and target the small ones for the second one while you build your business. I wish I could tell you you aren't going to need a ton of content and effort to knock out H o m e v e s t o r s but I'd be lying. BTW careful wearing your keywords on your sleeve around here.
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  • Profile picture of the author Hansons
    Frame the two keywords in one keyword, the idea is your title tag should have all the words from two keywords..
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    • Profile picture of the author FakeItTilYouMakeIt
      Banned
      Originally Posted by Hansons View Post

      Frame the two keywords in one keyword, the idea is your title tag should have all the words from two keywords..
      Don't you think that would look spammy? I mean if the two keywords fit together and were shorter maybe... And with the competition he has on the second keyword I think any dilution from trying to rank both in the same content could be bad. JMO
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  • Profile picture of the author Johnnod
    Are you look for results through Google search results or AdWords results?
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    • Profile picture of the author chris_87
      Originally Posted by Johnnod View Post

      Are you look for results through Google search results or AdWords results?
      Organic search results.
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