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Adsense revenue falls by 70% - Getting concerned.

by cbnet
10 replies
  • SEO
    • |
I have not changed any thing on my site/blog.

No. of ads, type of ads, placement of ads, traffic (organic & others) - every thing remain same. But noticing that during the last three days my adsense revenue has fallen by 70%.

Getting concerned!

Why does it happen? What could be the reasons? Will the veterans share their opinion / views?
#70% #adsense #concerned #falls #revenue
  • Profile picture of the author Enfusia
    The adsense program has been getting very serious about blending. Blending means that the people who visit your site are seeing more and more ads associated with the recent sites they've been on or queries made and far less of your ads.

    You can see what I mean if you clear your cash, cookies, history etc... and go to another IP via Wi Fi. Go surf lots of stuff unrelated to your site that has ads on it.
    Now from that same connection go to your site. You wont see many of your ads.

    Look at the total # of clicks per day a week ago and now. If they are close then your EPC has gone down and Google blending cheap EPC's with yours is likely the problem.

    Patrick
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  • Profile picture of the author Curtis2011
    Originally Posted by cbnet View Post

    I have not changed any thing on my site/blog.

    No. of ads, type of ads, placement of ads, traffic (organic & others) - every thing remain same. But noticing that during the last three days my adsense revenue has fallen by 70%.

    Getting concerned!

    Why does it happen? What could be the reasons? Will the veterans share their opinion / views?
    It's just three days. Why are you concerned?

    You should follow monthly averages. My daily Adsense earnings go up and down dramatically, but my monthly stays about the same every month.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by cbnet View Post

    I have not changed any thing on my site/blog.

    No. of ads, type of ads, placement of ads, traffic (organic & others) - every thing remain same. But noticing that during the last three days my adsense revenue has fallen by 70%.

    Getting concerned!

    Why does it happen? What could be the reasons? Will the veterans share their opinion / views?
    Everything hasn't remained the same since the Adsense Ads aren't static & the traffic isn't exactly the same every day.

    My advice is, If you were making decent money before you noticed a dip in earnings, leave it alone, ride it out because when you start messing with things (Ad color, Ad location on page, etc...) then your basically starting over each time trying to optimize the Ads, when your original setup was already working (long term).

    Give it a few weeks & look at the big picture (long term earnings), stop refreshing your Adsense earnings page (lol).
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  • Profile picture of the author SKULL
    CPC drops from time to time, advertsiers are not spending or just taking a cooling down time or waiting for funds , ect , Just becuase its droped for a few days dos not mean its not going to go back up, its like every market there are ups and downs. good days and bad days.
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  • Profile picture of the author zorag
    Also this is not a good time of year for ad rev in general.. in my line I find it fluctuates and rolls off a lot around March/April and Sep/Aug.
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    • Profile picture of the author paulgl
      The biggest "problem" I see, is that google form time to time
      sells ad space globally to big buyers. Like when a new car,
      movie, soap product, etc. is coming out. Those people are not
      out for clicks, but branding and awareness. This happens every
      so often. Nobody, I would imagine, does the same day in and
      day out.

      There are many other things. Your visitors may be clicking the
      "right" ads. Believe it or not, this means the owners of those
      ads are increasing their QS. Increasing your QS gets a lower
      rate on adwords....I call that catch-22. But this also
      could lead to a bidding war from other players doing the same,
      just takes time.

      Many advertisers drop in and out.

      Too many things happen to be able to predict how much you
      should or will make. You can't even base it on your track record.

      I have swings from 10-75% each month on certain days.

      I just can't see how you can avoid it. It makes me work harder
      at getting targeted trafic on my own, at a more steadier pace.

      Paul
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  • Profile picture of the author Jared Hale
    Originally Posted by cbnet View Post

    I have not changed any thing on my site/blog.

    No. of ads, type of ads, placement of ads, traffic (organic & others) - every thing remain same. But noticing that during the last three days my adsense revenue has fallen by 70%.

    Getting concerned!

    Why does it happen? What could be the reasons? Will the veterans share their opinion / views?
    Three days isn't enough time. You should just be looking at monthly stats. Then dig a little deeper into demographic visitors.

    If you are being affected by Google 'blending' then I would suggest changing your ad positioning and tweaking settings on what type of ads you want to show.

    Sadly as Google changes, so much we.
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  • Profile picture of the author Bambu
    Last week marked the end of the first quarter. It isn't uncommon for advertisers to pause their offers at the end of the quarter.

    Plus, it sounds like your downtown occurred on a Friday and continued over the weekend, which tend to be a poor earning days (at least for me).

    Hold tight. Hopefully, things will swing back this upcoming week.
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  • Profile picture of the author ddalgleish
    If some of your Adsense earnings are from YouTube, that reporting changed on April 1st. Now you have to go to YouTube analytics to see your estimated earnings. That amount will be included in your regular payment, but doesn't show up in the Google estimated earnings page.
    There is information on the YouTube partners blog:
    YouTube Creator Blog: We’re simplifying earnings reporting for all partners
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  • Profile picture of the author millert25
    I too have noticed this. I usually get about .75 to $1 per click and over the last week or so I'm getting .15 or less, what is the deal????
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