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My adwords strategy, Is it Good?

by kocenghabok
2 replies
  • SEO
    • |
Hi all warriors..

I need your comment about my adwords strategy. I have wood charcoal business and from my point of view, Adwords can help me grow faster and easily penetrate international or maybe new market.

So, my adwords strategy currently are

1. I block some countries that didn't give good conversion and have high CPC. Mostly is english language country, like USA, UK, India, and Australia.

2. I research my keyword to find keyword that irrelevant with my targetted keyword, then I place it on negative keyword list. And this method give me higher score in my keyword.

And, I think that's all that I know about adwords, please gimme your opiniion and suggestion about my strategy.

Thank you and regards
#adwords #good #strategy
  • Profile picture of the author afgwarrior
    Your #1 and 2 is OK. these will improve on your ROI however that's not just all you should be doing.

    For a new advertiser , i would suggest below :

    step 1. Draw your site structure on a paper
    step 2. outline your important pages where you need traffic (This will be your landing pages for each adgroup we gonna build in next steps)
    step 3. research keywords, as many as you could for each of those pages and save in notepad
    step 4. create a campaign in adwords and adjust upper level settings
    step 5. create 1 ad group for each of the pages you outlines in step 2 (More adgroups on later stage,for now create one for each landing page)
    step 6. put the keywords you collected in step 3 for each ad-group, write 2 ad copies for the ad-group and point it to the right landing page for this one
    step 7. set a budget and hit GO.


    Then there is some critical parts you must get right .And that is Relevancy- Everywhere.
    That means keyword research and landing page setup. if your landing page is not relevant enough you will get a very bad quality score which will result in higher bid with lower placement means lower CTR means a bit higher big again. So its all a complex mix of relevancy and doing it wrong will simply skyrocket your bid while lowering down your clicks and sales .. that's where most of the people says adwords does not work anymore..

    And then the optimization part comes in, Keep tweaking it and find out what works the best and trash the rest.

    yeah one more thing : You sure "india" is causing you high CPC ? :O There are a lot more countries to blame out
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  • Profile picture of the author ahmedronaldo
    The most important thing is to have a page that converts well. Traffic won't matter, if it don't converts.

    That's why you should care also on conversion optimization. If you want more help about this, then tell me.
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