Done some research but now I'm confused?
- SEO |
I know there are several questions regarding exact, broad and phrase match keyword (research) and yes I read (most of) them! I how ever could not find any which covered my question.
During some research my eye felt on a product which is produced by several companies like for example Samsung. The product is much used but not popular on the web so I thought that is odd!
During some basic research and comparisons I found some numbers.
Phrase:
"keyword" --- Global monthly searches: 40,500
"keyword SAMSUNG" --- Global monthly searches: 4,450
Exact:
[keyword SAMSUNG] --- Global monthly searches: 2,950
[keyword] --- Global monthly searches: 890
The monthly searches are global but almost equal to US local searches.
Market Samurai shows an indication of monthly value for the exact keyword around 500 US dollars. For the exact keyword PLUS samsung it shows over 1000 US dollars. I know it does not promise anything but it shows some indication based on the price the advertiser need to pay.
Now my question, I have build some niche websites before. Mostly based on better numbers, defiantly on the keyword itself. There for I wonder if this keyword is interesting enough to build a niche website?
In short I'm a bit confused on the huge differences between exact and phrase and now I'm not sure what to do. There for I'm looking for some opinions so I can make up my mind.
Thanks in advance!
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seobuzz -
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ilikepie -
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thecableguy -
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