Adwords $4.00 P click, are you kidding me right now?

Ooh, that sort of thing's going to be an expensive and highly competitive keyword, isn't it, John - when you look at all the thousands of people selling technical analysis toys/software/information for the enormous forex and trading markets?

Yeah I would narrow down your keyword a bit. This is why a lot of people target long-tail keywords even if not as many people are searching for it. Plus, if you narrow it down a bit then you can probably get to your target market a little better.

"Chart analysis" is very broad and probably would not convert well. On the other hand, something like "Financial Ratio Analysis Chart" is very specific and would cost you less to advertise.

On a side note: I cannot believe that some people bid as much as they do for Google ads. I know they convert well, but I better have a good a** offer if I plan on paying for Adwords.

Oh okay, . Google estimate traffic tool is confusing . I can't even imagine how paying so much (1-5 dollars)for one click could possible pay off for anyone. I just want to get names for my email list and was told by the "experts" that adwords is the most common way to do that, but I can't imagine paying that much just to try and get some email addresses.

Here is my op in page Nail bottom Opt In, you can see the subject, that's why I thought chart analysis was sort of okay.
(please don't opt in, I don't want it to look like I'm marketing it on here, I'm not, I just need some experienced advice)

CPC Depends on the competition in the niche,The Higher the competition the more you need to pay per click.Some niche even have $15 per click(Insurance etc.)

Anything having to do with Pay Per Click advertising belongs here:

Adsense / PPC / SEO Discussion Forum

RoD

Using Google Adwords can be quite expensive. Which is why it is extremely important to always be testing and tweaking, and to also never rely on only one traffic source. It's very easy to blow through thousand's of dollars very quickly using PPC.

thanks for the help, I think I need to move this conversation to the other subject per the thread police post

use bing it really works.

Honestly, I could see that landing page being disapproved at some point. It might run for a little while but that landing page is against Adwords policy.

Your quality scores will suffer and your CPC will always be high. I wouldn't recommend using Adwords for something like this in the long-run. Just spend the $100 coupon then try and funnel traffic through other methods.

I started using Adwords a couple of months ago..and it was a bit more than expected, started at 35c but quickly rose to $1.09 on average. I think I thought maybe 10 to 20c.

There seem to be a whole lot of factors as many of the other posts have said...competition for the keyword etc. I've read somewhere if it's not a word anyone is searching for the price can be higher and that if the industry is one with high value product the price can also go up but I'm not experienced enough to know the truth in that.

I've just engaged a company to manage my google ad campaign, they think they can halve the cost and double the traffic. We will see how that one goes I guess.

There are several factors that drive CPC. Just because Frank Kern "says" he's paying $0.20 doesn't mean you will. Your quality score is a huge factor as is competition and a bunch of other things.

If you don't know what you are doing, stay away from AdWords.

I can't imagine that landing page is scoring anything above 4 or maybe 5. Also, as mentioned earlier, that may very well get disapproved at some point as well.

Right click that Frank K. pdf & view the properties/date-created, that ebook was probably created in 2004 (lol).

I didn't even know landing pages were against google rules. I was just going by what Frank Kern taught that he did, an was recommending others to do the same thing. Getting the list is the number one HARDEST thing to do. The biggest hurdle. All the marketers has nice big list, but how did they get them? If you can't use adwords then how do they get such big list?

If you want to see CPC in Keywords tool you need to login your adwords account then you can click on click on columns which is on right corner of keyword sheet then tick on Approximate CPC and then click on apply. You can see approximate CPC.

Also if you want traffic only adwords will be very expensive for you. But you can choose display network and display ads by targeting keywords or choose websites.

You can ask me anything i will definitely help you.

Thank You.

1 little thing to add as reply: the google keyword tool doesnt show cpc if you are not logged in

The traffic estimate tool has to make many assumptions. I never use it and I'm a professional manager.

You have to put it in context. Those selling insurance for example would find that cheap as they pay $5, $10 or more per click. But that's the going rate for top of page ads (and decent QS) and it pays off when one sale means hundreds or thousands of dollars.

What others pay or what they say they pay is irrelevant.

You got to be more specific. Chart analysis is not really what you're selling. Funny because your page's description tag to me contains the keyword you should be targeting.

The problem in having a page which is to mainly get the email is that most people won't do it. I certainly don't. And there's really nothing on that page which will make me want to leave my email, not that I'm interested in that subject but I wouldn't even if I were. Therefore, most of your PPC cost is lost. Visitors won't know about your product because you haven't told them about it and you can't email them. I know most people here will say to capture the email but to me that's the wrong approach. I think you'll have more success with a good sales page.

I think that landing page is very close to being against policy as well. I'm on the fence on it but it means you run a risk of being disapproved. When on the fence, best to nip it in the bud and try a better LP. I suggest reading up on Google policies first.

Ignore what google adwords says. Try low ball them and see if you get an impressions and clicks. If you get decent impressions and clicks, then lower your CPC. If you don't get any, then raise it a little until you do.

Same goes for anyone thinking they will get paid based on the adwords numbers also. Don't hold your breath that you'll see those rates.

look, if your a noob to adwords and you're shocked by your first bid is 4bucks...
don't do adwords.

you do NOT understand how adwords and CTR work.

you're not doing proper research
you're not doing proper phrase/exact match
you're not doing proper neg match
you're not doing proper geo targeting
you're not doing proper split testing to get higher ctr

did i say get your ctr higher?

you're not segmenting your keywords to get higher ctr or targeting

are you getting higher ctr yet?

adwords is all about control and getting through the roof ctr on your adgroups/campaign and ultimately your account, if you can't or don't understand any of this, don't do adwords.