Is there any FREE course, training, or websites that talk about the basics of pay per click? I'm talking about the jargon in it, like the words "ad groups," "CPC," etc, what certain functions are and the basics of starting ad campaigns? I've searched on Google for the very basics but the results were just tips and tricks. And the blogs that did talk about the "basics" for newbies were using PPC terms and never defined what they meant.
I will be doing PPC very soon, but I've never done it and I want to at least know all the basics of it, including terms and lingos, keyword research, and how to set up campaigns before I get started. I'm not looking for anything advanced (yet). I'm just looking for the fundamentals so that I can learn and build from there.
Thank you.
#clicks #newbies #pay
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