Potential $5,500/mo earnings

31 replies
  • SEO
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I found a niche 2 word keyword with 110,000 local monthly page visits according to google.

The top 3 google search results are:

Amazon
Brookstone
Walmart

Each page goes to a product category rather than a specific product.

Average earnings per sale with amazon I estimate to be around $10 with retail prices from $150-500.

MajesticSEO shows the following external*backlinks:
Amazon - 4
Brookstone - 28
Walmart - 23

So if I can out rank amazon for this keyword and assuming 50% traffic conversion from google at number 1 and 1% sales conversion, I would make $5,500 per month in earnings.

My question to all of you: With the above stats in mind, what backlinking techniques would you recommend and do you think an advanced internal linking structure would help a site climb the rankings? Any other thoughts or comments? By the way, I was thinking a simple comparison site with 5-10 pages with about 500 words each page.

Thanks,
Stardust
#500 or mo #earnings #potential
  • Profile picture of the author icemonkey9
    I'd like to know your plan to outrank amazon. I'd really back up and instead of asking about backlinking techniques (which I would recommend checking out various WSOs) to really find some realistic metrics to gauge your success by. I'm not saying what you are stating here is unrealistic, I just think it doesn't sound 100% right. Plus... your first premise was to outrank Amazon. Even the best backlinking strategies make that a very tall order. Plus...some backlinks are better than others so beware about the quality of the backlinks you are trying to get.
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    • Originally Posted by icemonkey9 View Post

      ...I'm not saying what you are stating here is unrealistic, I just think it doesn't sound 100% right...
      Care to elaborate?
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  • Profile picture of the author Devin X
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    @OP LOL You're funny
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  • Profile picture of the author jamesbrands
    Is the 110,000 exact match? Otherwise your calculations maybe wrong.
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    • Originally Posted by jamesbrands View Post

      Is the 110,000 exact match? Otherwise your calculations maybe wrong.
      Good catch. Exact searches returns 12,100. So that kills my monthly profit potential to $605/ mo lol. That kinda sucks. But wouldn't the nature of the site design rank similarly to other keywords associated with the niche, effectively getting more traffic similar to broad search? I would need more backlinks I guess.

      Google defines it as Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms, and related words
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  • Look man, you can't rank above sites like that really. I tried ranking for "US Constitution" spent months making this site, and nothing has come of it. I don't think I'm even in the top 100 on Google. Though thats more about me failing than the likelihood. Look, I think that it's alluring because there is money potential but not really considering you'd have to outrank the impossible to outrank. I mean, these are very popular websites you're talking about. Look at their PR and if it's too high, don't bother.
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    • Profile picture of the author Kay King
      You can have a profitable site if you can rank it on the first page of SE results - and if the product is in demand and the site is a good one. You can use paid ads and other methods to get visitors.

      But... your goal of beating sites like WalMart and Amazon in ranking is not realistic. A 5-10 page comparison site is not going to beat out those authority sites. There is no magic linking formula that would accomplish that.

      kay
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      • Profile picture of the author WordpressManiac
        Originally Posted by Kay King View Post

        You can have a profitable site if you can rank it on the first page of SE results - and if the product is in demand and the site is a good one. You can use paid ads and other methods to get visitors.

        But... your goal of beating sites like WalMart and Amazon in ranking is not realistic. A 5-10 page comparison site is not going to beat out those authority sites. There is no magic linking formula that would accomplish that.

        kay
        I have another opinion on that. In my eyes it definetly could be done with the right onpage SEO and backlinks. Those three big eCommerce websites aren't really optimized for your keyword. They just rank because of site authority, but if Google considers your "small" website more relevant for this particular keyword you're in the game and can outrank them!

        If you don't know how to do proper SEO learn that first or hire someone to do it for you.
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    • Profile picture of the author dreamtoreality
      Originally Posted by 01123581321345589144 View Post

      Look man, you can't rank above sites like that really. I tried ranking for "US Constitution" spent months making this site, and nothing has come of it. I don't think I'm even in the top 100 on Google. Though thats more about me failing than the likelihood. Look, I think that it's alluring because there is money potential but not really considering you'd have to outrank the impossible to outrank. I mean, these are very popular websites you're talking about. Look at their PR and if it's too high, don't bother.
      Outranking Amazon and Walmart really isn't as hard as some people make it out to be. How do I know? Because I've done it a number of times.

      To be honest, it's no surprise that you got nowhere trying to rank "Us Constitution." I mean, just look at the competition on the first page.
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    • Profile picture of the author Backlinko
      Originally Posted by 01123581321345589144 View Post

      I tried ranking for "US Constitution" spent months making this site, and nothing has come of it.
      Wait...what? :confused:

      How did you plan on monetizing that traffic?

      Keyword research is important...but you gotta know markets too.
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  • Profile picture of the author m00d
    Outrank Walmart and Amazon?? Stardust Traveler suits you...
    Just joking with ya but forget about that is my advice...
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  • Profile picture of the author cpkc
    Originally Posted by The Stardust Traveler View Post

    I found a niche 2 word keyword with 110,000 local monthly page visits according to google.

    The top 3 google search results are:

    Amazon
    Brookstone
    Walmart

    Each page goes to a product category rather than a specific product.

    Average earnings per sale with amazon I estimate to be around $10 with retail prices from $150-500.

    MajesticSEO shows the following external*backlinks:
    Amazon - 4
    Brookstone - 28
    Walmart - 23

    So if I can out rank amazon for this keyword and assuming 50% traffic conversion from google at number 1 and 1% sales conversion, I would make $5,500 per month in earnings.

    My question to all of you: With the above stats in mind, what backlinking techniques would you recommend and do you think an advanced internal linking structure would help a site climb the rankings? Any other thoughts or comments? By the way, I was thinking a simple comparison site with 5-10 pages with about 500 words each page.

    Thanks,
    Stardust
    I have outranked Amazon & Best Buy with 2 websites. It took about 4-6 months. My main backlinks were from high PR blog posts, social bookmarks & web 2.0 sites but I did circulate some articles as well but that didn't end well. My keywords didn't have as many searches as yours so they may not have been as competitive - 5400 & 3600. exact per month

    It will depend on your on site content as well. I did review sites & each review had between 500 - 800 words. The reviews were unique & I needed around 10 on the home page before I got to the 2nd page of Google. My backlinking was always done slowly

    I am in no way an SEO expert which shows as 1 of the sites was penalised when I did a big article blast for the keyword. It had been a no1 for a couple of weeks & had dropped to 5 so with this being my first site I thought that it would be a good idea to badly spin an article & blast it to as many crap sites as possible. Don't make that mistake!

    With the second site which is still at no1 I took things slower & did mostly white\grey hat SEO & it's worked out so far so it can be done.
    Good luck to you, I think you can do it.
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  • Profile picture of the author alvinchua91
    wow. I think that the quantity and quality of your backlinks have to be so insanely good to beat Amazon at SEO ranking. But then again, you need not beat it, second place will probably earn you several grands a month according to your claims!
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  • Profile picture of the author Andyhenry
    Ok, I give in - I'll bite.

    I can't believe all this talk about "you can't outrank Amazon" etc.

    Of course you can, and there are many ways to do it.

    Now, I don't want to teach you how to suck eggs here, but when you see search results - it's not all about which websites rank above which other websites - a lot more than websites get shown in the SERPs, so you can have your content showing up at the top of page 1 even if your website is down on page 200.
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  • Profile picture of the author gil12
    That's what you got? i have guide how to get billion dollar in 5 years:
    1.take all of your money and invest it in the stock market...
    2.then after you have 10 million dollar build a list with all of your money(10 mil=5 mil list) 5 million list each one of them "gives" you 0.70$ each month 5milx0.70= 3,500,000 each month!!! then after 10 years you should have millions of dollars then buy the real Madrid soccer team and make billion!

    nice not?
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    • Profile picture of the author panic
      Yes you can outrank those sites.

      There are examples of sites doing this all the time, you just have to examine them and determine the 'secret sauce'. For every one who is succeeding there are hundreds failing though...and it is much easier to be one of those than a successful one beating out authority sites for product keywords.

      The question I would be asking is, Is it worth it? There are many niches that are going to be much easier to rank.

      On the plus side if you do the effort to outrank those 3 authorities once, you will know how to do it again...and again...and again.
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  • Profile picture of the author yukon
    Banned
    You can rank above large ecommerce sites (Walmart, Amazon, etc...), just depends how much effort/money you want to invest in ranking your page.
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  • So when calculating potential revenue, how accurate should I assume google keyword tool to be? Has anyone experienced it to be higher or lower than real world experiments?
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  • Profile picture of the author danielph
    You should know that sometimes you need month if not years for just bump up for one position in google, is not so easy how you think.
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    • Originally Posted by danielph View Post

      You should know that sometimes you need month if not years for just bump up for one position in google, is not so easy how you think.
      What if I ranked for other keywords? How competitive is a "0.21" for competition in google keyword tool? Can I expect ranking first in a week or is this still too competitive (local monthly searches exact = 1,600, top 3 backlinks: 21,15,6 )?
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      • Profile picture of the author Craig B
        Originally Posted by The Stardust Traveler View Post

        What if I ranked for other keywords? How competitive is a "0.21" for competition in google keyword tool? Can I expect ranking first in a week or is this still too competitive (local monthly searches exact = 1,600, top 3 backlinks: 21,15,6 )?
        The competition column in the Google Keyword Tool deals with AdWords competition among the advertisers. After all, the tool's main purpose is for advertisers to use. It has absolutely nothing to with SEO competition.
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        • Originally Posted by Craig B View Post

          The competition column in the Google Keyword Tool deals with AdWords competition among the advertisers. After all, the tool's main purpose is for advertisers to use. It has absolutely nothing to with SEO competition.
          What do you use then to check search volume when analyzing keywords?
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          • Profile picture of the author Craig B
            Originally Posted by The Stardust Traveler View Post

            What do you use then to check search volume when analyzing keywords?
            It's fine to use the GKT to get an idea of what the search volume will be. Just never use the competition rating to gauge the competition for organic listings. That rating is based on advertising competition.

            Now if you're wanting to monetize with AdSense, the competition rating would then be useful. The higher the competition rating, the more advertisers there will be competing for that keyword. Therefore, it will be more profitable for AdSense.
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  • Profile picture of the author nik0
    Banned
    You can ignore the number of external back links, instead you should look at the internal back links that point at the #1 ranking Amazon page.

    Just go to opensiteexplorer.org and copy the Amazon url there and see what Page Authority comes up, if it's 65+ it can get quite nasty and for a newbie even PA40+ can get quite tough.
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  • Profile picture of the author Globy
    I have outranked Amazon many times. Its really not that hard.
    But think something more. Do you really want to outrank amazon? Is amazon the enemy?

    People go to amazon to pick a product and then search google for reviews.
    your goal is to disrupt that cycle.

    my 2cents
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  • Profile picture of the author LiftMyRank
    Ranking #1 no longer brings in 50% of traffic, it's more close to 20% in my experience, mainly due to google monetizing more serps for itself..
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    • Profile picture of the author yukon
      Banned
      Originally Posted by John Moore View Post

      Ranking #1 no longer brings in 50% of traffic, it's more close to 20% in my experience, mainly due to google monetizing more serps for itself..
      Every single keyword isn't the same.

      There's a bazillion keywords out there that don't have PPC Ads on the SERPs & still profitable keywords. Just because a keyword doesn't include PPC Ads on the SERPs means nothing.

      I target a few keywords that include the keyword free, I make money off that traffic. It's like this, If someone offered me a free shirt, I'm still going to buy other shirts.
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  • Profile picture of the author ztak07
    Amazon and Walmart are easy to outrank...most of the times they outrank on the authority of the domain not relevance.
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  • Profile picture of the author timpears
    What is the authority of the rest of page 1? You are not going to outrank any of the top three you mention, without building up your authority, or massive number of back links. And that will take time.

    I would not want to talk you out odf it, but it will be much harder than you are thingking it will be. But give it a try, and you might end up at number 10 or higher if you work hard at it. And that will be worth it I would imagine.
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  • Profile picture of the author Slin
    Isn't that money outlook a little low? I mean if I was number one for that kind of search volume, I'd expect a lot more then 5,500 a month.

    But yeah, outranking amazon is possible. What I would do is try to create an authority blog or site. Do a lot of deep page linking, get links from blog networks and buy some high pr links, you can afford them if you're chasing keywords like that. I think....
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  • Profile picture of the author blhunt
    First you must sure the your calculation is valid.
    I'm amazoner, when i optimize my sites i just use backlink from my gold dummy blog, social bookmark, and forum profile. I think the 3 backlink type that i've wrote is the best. CMIIW.
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