Google Looks at Page rank OR Backlinks?
- SEO |
Upon discovering and evaluating a backlink, does Google look directly at the Page Rank or the amount and quality of incoming links to that site?
At first it made more sense to me that it looked at backlinks, because pagerank can be high even after most of the links to that page have been removed, until it drops after next PR update... so why give that page credit for its PR instead of links, right?
On the other hand, why did Google invent the whole "PR" scale anyway, if not for easier and faster assesment of page quality, instead of having to re-check backlinks for each page it comes across?
In other words: would it be the same to get a backlink from a PR3 page which has few shitty links pointing to it and a PR3 page which has hundreds of quality links pointing to it (assuming they're equal in other parameters - dofollow/nofollow, relevancy, age, domain authority, etc.)
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mindwire -
Thanks
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Backlinko -
Thanks
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