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Adwords is dead?

by Americano
9 replies
  • SEO
    • |
Hello everyone, I've recently used adwords on several of my projects I've spent over a 1000$ for each of them, but returns from this traffic are so low, I can't even reach a zero sum. People simply don't buy the promoted goods. Does adwords simply dead for small business, and all the traffic gone to iAds, iPhones?
#adwords #dead
  • Profile picture of the author Backlinko
    First SEO, now Adwords! Soon they'll be nothing left!

    Reports of Adword's demise are greatly exaggerated:
    Google Bringing In More Than $100 Million Per Day Via AdWords
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    Find Awesome Keywords...Without ANY Tools
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  • Profile picture of the author BenQ
    Adwords dead? SEO dead? Please ... nothing could be further from the truth. It's all in how you use them.
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  • Profile picture of the author oceola
    no adword dont dead but you need great optimization of you campaigs.
    you need long-tail keywoards with low cpc...
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  • Profile picture of the author NoMoreWords
    It's all about the niche you are advertising in. If you're in the health niche and you're able to convince that your supplement will solve a certain problem for sure, you'll have great conversions. If your product is about pet training, people are more prone to just go somewhere where they can find information for free on the internet.

    Of course, if you're witty enough, you will convert the pet business as well
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  • Profile picture of the author ilee
    Originally Posted by Americano View Post

    Hello everyone, I've recently used adwords on several of my projects I've spent over a 1000$ for each of them, but returns from this traffic are so low, I can't even reach a zero sum. People simply don't buy the promoted goods. Does adwords simply dead for small business, and all the traffic gone to iAds, iPhones?
    Has it ever crossed your mind that maybe you're just bad at it?
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    • Profile picture of the author joshinaustin
      If AdWords was dead, Google would be dead, and Matt Cutts would be working at the local Burger King in Mountainview, CA.

      Three verdicts here: 1) Either you are in a niche that requires A LOT more ad spend to see an ROI - 2) You aren't targeting the right keywords - 3) A mixture of both.

      Look for some long tail, less competitive keywords. Don't target broad, expensive keywords that everyone else is.. go for niche keywords. For example don't go for "insurance" - Instead go for "Buy insurance online".

      Hope that helps.

      JS.
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      • Profile picture of the author Karan Rawat
        Originally Posted by joshinaustin View Post

        If AdWords was dead, Google would be dead, and Matt Cutts would be working at the local Burger King in Mountainview, CA.

        Three verdicts here: 1) Either you are in a niche that requires A LOT more ad spend to see an ROI - 2) You aren't targeting the right keywords - 3) A mixture of both.

        Look for some long tail, less competitive keywords. Don't target broad, expensive keywords that everyone else is.. go for niche keywords. For example don't go for "insurance" - Instead go for "Buy insurance online".

        Hope that helps.

        JS.
        And then i would open an chow-min center there in front of Matt Cutts shop..
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        1800CS
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    • Profile picture of the author 36burrows
      Originally Posted by ichl13 View Post

      Has it ever crossed your mind that maybe you're just bad at it?
      99% of the time people complain about crappy Adwords results, this is why.
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      PPC Management Services
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  • Profile picture of the author ronrule
    Originally Posted by Americano View Post

    Hello everyone, I've recently used adwords on several of my projects I've spent over a 1000$ for each of them, but returns from this traffic are so low, I can't even reach a zero sum. People simply don't buy the promoted goods. Does adwords simply dead for small business, and all the traffic gone to iAds, iPhones?
    AdWords can be more profitable than SEO when done properly.

    Let me guess, your ads are sending visitors on your home page, right?
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    Ron Rule
    http://ronrule.com

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