Having very low CPC

11 years ago

Adsense shows the highest earnings ads to users first. So as your site increases in traffic, it uses up your quota for these higher paying ads and moves to the next and the next. It is only natural that as your traffic increases your cpc decreases. Hopefully your total income is increasing. Total income is what is important.

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carol18

11 years ago

I had some great cpc in the past several months but starting 2013 I am getting real low cpc, like from $2 per click to $0.2 with the same niche and same traffic!

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matheusgrafix

11 years ago

It still does not make sense, the cpc should increase as the site gets more important on google eyes, it always was like that with me, till I reach >100 visitors a day.

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1 reply

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Curtis2011

11 years ago

Originally Posted by matheusgrafix

It still does not make sense, the cpc should increase as the site gets more important on google eyes, it always was like that with me, till I reach >100 visitors a day.

This is wrong.

"Importance of website" is not a factor in Adsense.

As user Panic explained above, the more traffic you get, the lower your CPC will be. But total income should increase as this happens.

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Hansons

11 years ago

Originally Posted by Curtis2011

This is wrong.

"Importance of website" is not a factor in Adsense.

As user Panic explained above, the more traffic you get, the lower your CPC will be. But total income should increase as this happens.

Exactly, I believe so!

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matheusgrafix

11 years ago

Originally Posted by Curtis2011

This is wrong.

"Importance of website" is not a factor in Adsense.

As user Panic explained above, the more traffic you get, the lower your CPC will be. But total income should increase as this happens.

I'm afraid, maybe that's just not the only factor, but that's not wrong. I had very a low cost per clicks when my website was starting, then when I was reaching 100 visitors a day my clicks were like WOW, or WHOA, my CPC was increasing incredibly, and now I'm with 150 visitors and earning less, the only explanation for that is what Monja said:

it seems more that the niche is losing popularity - less popular = less ad buyers = less cpc

Now I realized what's wrong: When I was earning a "lot of money", it was because I was writing 2 to 3 articles a day, they were unique, with more than 500 words each, and now I haven't write for real in ages, I mean, last time I wrote 2 articles in a day was 2 months ago, then I started writing 1 per day, 1 per week, 1 per month...

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Enfusia

11 years ago

One of the things that's also happening is called blending.

Have you ever noticed that lately more and more when you go to a site ads that are relevant to sites you were on earlier or yesterday ect.. pop up on the new site you're on even though they are not relevant to that copy?

This is blending. Adsense is bringing the users history to your site and displaying ads that are relevant to past interests.

If you get $2 per click but the person was just on a site about diapers that gets 10 cents a click and G displays the diaper ad and they click it you get your share of that 10 cents.

Patrick

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matheusgrafix

11 years ago

Originally Posted by Enfusia

One of the things that's also happening is called blending.

Have you ever noticed that lately more and more when you go to a site ads that are relevant to sites you were on earlier or yesterday ect.. pop up on the new site you're on even though they are not relevant to that copy?

This is blending. Adsense is bringing the users history to your site and displaying ads that are relevant to past interests.

If you get $2 per click but the person was just on a site about diapers that gets 10 cents a click and G displays the diaper ad and they click it you get your share of that 10 cents.

Patrick

Adchoices.

Got it!

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panic

11 years ago

Originally Posted by Enfusia

One of the things that's also happening is called blending.

Have you ever noticed that lately more and more when you go to a site ads that are relevant to sites you were on earlier or yesterday ect.. pop up on the new site you're on even though they are not relevant to that copy?

This is blending. Adsense is bringing the users history to your site and displaying ads that are relevant to past interests.

If you get $2 per click but the person was just on a site about diapers that gets 10 cents a click and G displays the diaper ad and they click it you get your share of that 10 cents.

Patrick

I have a website that gets a decent amount of traffic but its super low compeition (keyword) ie. its $0.10 CPC for every keyword I rank for. This blending is the best thing that can happen on a site like mine, as I get clicks as high as $2.00 on it.

I wish I could turn it up and do only blending ads for any user they have a shred of intel on!

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Monja

11 years ago

it seems more that the niche is losing popularity - less popular = less ad buyers = less cpc

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webmaster44

11 years ago

CPC wont remain stable all the time in adwords. If advertisers bid high every time then you will get high cpc ads. Some times advertisers bid high only in search engine ads and bids lesser in website display ads if they wont get good conversations. Only certain niches will have demand always. If you optimize your website for that content then you don't face this issue. If I am wrong someone please correct

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millert25

11 years ago

I started a thread earlie this week about the same thing happening on my site within the last few weeks, what Enfusia said makes the most sense to me. Which brings me to my next question (I'm at work so I can't check at the moment), is there a way to turn the blending feature off?

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RealEcon

11 years ago

This kills adsense earnings in certain niches.

Remarketing with Google AdWords - Why should you...

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apnavarun

11 years ago

I have the same problem with my earnings last year december was wonderful. Starting 2013 it went down. Situation getting worse as the year is passing.

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matheusgrafix 11 years ago

blending feature? Does that really exists? I thought they only used adchoices cookies to track user activity and display relevant ads.
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- Hansons 11 years ago
  
  Originally Posted by matheusgrafix
  
  blending feature? Does that really exists? I thought they only used adchoices cookies to track user activity and display relevant ads.
  
  You have to blend of your own, you just need to know the color code of your site and you can use that color code to generate ads in Adsense..
  
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matheusgrafix

11 years ago

Just as I thought, all I had to do was to start writing again, yesterday I got 5 clicks, with an average of 50 cents per click, just after publishing a 500 words unique article.

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Having very low CPC

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