Finding most searched keywords and competitor ads in specific region on Google Adwords?

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  • SEO
  • |
I'm having a low CTR (0.40-1.20%) on many keywords and ads I am using on Google Adwords. I am targetting a specific region. Is there a free tool or service I can use to find keywords that most people search for in that specific region as well as competing ads shown for those keywords in that specific region? Example: If I am marketing a car rental service that sells Ford models in the Canadian region, how would I go about finding the best keywords to use for Canada for Ford car rentals as well as competing ads?
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