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Keyword missing from search

by clinne
6 replies
  • SEO
    • |
I have a little problem with a keyword, for just over 3 weeks now the keyword that I want to rank for has just disapreared from google search... At first it did fluctuate quite a bit falling from 30th to 120th then back up again, and now nowhere...

If I use the Serps Checker website it show that my keyword isnt in the top 300 anymore, and also if I manualy look for the keyword likewise I cannot find it... But when I go into Google Webmasters Tools it gives me avg position of 41st for the month, if I narrow the dates for the avg position it gives me 12th for the last week...

The question I have is If I'm not ranked for this keyword any more why does Google Webmasters Tools give me an avg position...?

I have lost a number of links for this keyword recently which might account for the fall...
#keyword #missing #search
  • Profile picture of the author clinne
    What I mean to say is that my site doesnt show up in the rankings for that keyword now... makes me wonder if my site has been penalized for that keyword only, is that possible...?
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    • Profile picture of the author micksss
      Originally Posted by clinne View Post

      What I mean to say is that my site doesnt show up in the rankings for that keyword now... makes me wonder if my site has been penalized for that keyword only, is that possible...?
      How old is the site and how long have you been going after this keyword? It's possible if you have a newer site that Google was ranking the keyword for a bit and now it has determined that your site doesn't deserve the rankings it had before. This is common for new sites.
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      • Profile picture of the author clinne
        Originally Posted by micksss View Post

        How old is the site and how long have you been going after this keyword? It's possible if you have a newer site that Google was ranking the keyword for a bit and now it has determined that your site doesn't deserve the rankings it had before. This is common for new sites.

        The site is nearly 5 years old, Its only been a few months that I have been going after the keyword in question, building backlinks slowly. As I mentioned I have lost a few of the backlinks recently for this keyword, but there are still some there for it... Is there a way to find out if If I rank for this keyword even if its quite a way down the rankings, I have manualy searched uptp page 50 and didnt find any race of it.
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  • Profile picture of the author jaisonjohn
    You can gain the ranking for the keyword certainly by perfectly implementing offsite activities on regular basis that includes directory submission, classified submission, article submission, forums and social bookmarking activity.
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  • Profile picture of the author InitialEffort
    You need to identify first the reason why your rank decreased in the SERP. Consider checking your analytics stats and see if there’s some reason why traffic is down. Decrease in traffic usually occurs when your site have low quality links or duplicate content. In order to identify which backlinks are still working, you need to identify the bad ones. In the Google Webmaster Tools, look in the “Links To Your Site” section and you’ll see a list of the websites that link to your site along with the number of links that point your way from each website.

    Deleted backlinks could cause negative link velocity resulting to decrease in rankings. Also, you may want to use a tool like Microsite Masters that track rankings. It’s accurate and reliable in terms of giving you the exact SERP and keyword ranking. You get the exact rank no matter where in the world you are.
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    • Profile picture of the author clinne
      Originally Posted by InitialEffort View Post

      You need to identify first the reason why your rank decreased in the SERP. Consider checking your analytics stats and see if there's some reason why traffic is down. Decrease in traffic usually occurs when your site have low quality links or duplicate content. In order to identify which backlinks are still working, you need to identify the bad ones. In the Google Webmaster Tools, look in the "Links To Your Site" section and you'll see a list of the websites that link to your site along with the number of links that point your way from each website.

      Deleted backlinks could cause negative link velocity resulting to decrease in rankings. Also, you may want to use a tool like Microsite Masters that track rankings. It's accurate and reliable in terms of giving you the exact SERP and keyword ranking. You get the exact rank no matter where in the world you are.

      Many thanks for the detailed reply, I do believe that my ranking fell due to a loss of quite a few links for the keyword... I think I need a better backlink strategy than I have used in the past.

      Just signed up to the recomended Microsite Masters site, just waiting for the password for it now...
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