If I can't rank my sites I will rank someone else's site and do a victory lap.
- SEO |
Okay I get that you can rank on youtube faster (ignoring the very obvious point that YOU are not really ranking a site buy helping youtube.com to rank for a term)
I get that but heres what I don't get. I hear people say they are ranking a video for a term that that gets say 15,000+ searches per month and other people say WOW. NO one seems to calculate the conversion fall off.
How many people click through to anything from a youtube video (except another youtube video)? I can't seem to find any good stats on that but I would be surprised to find double digits.
But lets say its 20% which I think is being incredibly generous but maybe I am wrong. That means the traffic I get to my website. offer or whatever is divided by 5 so thats 3,000 searches per month. Even at number one you won't get all the search traffic anyway.
Wouldn't you be better ranking for a long tail with five times less traffic and getting visitors direct to a page optimized to get a conversion for what you sell? The extra benefit is you are building the visibility on your own site?
Whatever that conversion rate is you have to subtract the search traffic from that to calculate what you are really getting.
Aren't you just kidding yourself that you are ranking for a term with this or that amount of searches? Might make you feel good to see something of yours (the video not the page) on the front page but that doesn't make sales or am I missing something?
These 15 simple tips worked wonders for my Amazon affiliate earnings =)