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2500 impressions, NO clicks is that bad?

by researchpro
13 replies
  • SEO
    • |
Can I get some ideas as to expected clicks per impressions on display ads. they are financial stocks related on financial stock sites.
I thought I should be getting 1 click per hundred but I got none out of 2500 .
Am I expecting too much?. I have a 10x normal bid to make sure I get good placement too.
#2500 #bad #clicks #impressions
  • Profile picture of the author researchpro
    my average position is 1 it says
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  • Profile picture of the author Kevin Maguire
    Could be your ad sales copy is not very compelling. A lot of split testing is needed for finding the right fit and the highest CTR for your $$$.
    PPC is an Art unto itself.
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  • Profile picture of the author researchpro
    but is that a bad number? is let's say ONE click for 2500 impressions a bad average? and if so what should it be?
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  • Profile picture of the author yukon
    Banned
    2500 impressions, NO clicks is that bad?
    Yes that's bad, zero conversion rate for anything is bad.
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  • Profile picture of the author researchpro
    okay, thanks much. I thought it probably wasn't a good sign. I guess I should pause the ads and then re launch new ads. I wound up getting 3 clicks from 2 sites, I guess maybe I'll somehow look into those 3 clicks also , to see what was different on those sites.
    john
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    • Profile picture of the author Michael T.
      test new ads....if you even had 10 clicks if would be little
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  • Profile picture of the author nik0
    Banned
    I did some banner campaigns lately and I got shockingly low 0,1-0,3% CTR's, which actually seems to be somewhat standard for banners but whatever. 0,1% is 1 click in 1000 impressions. I can't really imagine you do worse then that with not 1 click in 2500 impressions.
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    • Profile picture of the author researchpro
      thanks... I think....
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      • Profile picture of the author Bonadza Vojo
        A rule of thumb would be to have 1 click per 1000 impressions for display ads, or a ctr of 0.10%.

        Of course, all that matters is your ROI, and whether you're profitable.

        There are so many variables that affect your CTR, such the content of your creative,the creative dimension, the placement you're targeting, the relevancy of the placement you're targeting with the creative you're running, the ad position (above or below the fold) etc...

        You have to take a lot of stuff into consideration before starting a display campaign. It usually takes quite a bit of testing until you find a few well performing placements.
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  • Profile picture of the author researchpro
    I'm trying new things now. Where can I get a list of placement sites? googles tool just gives me about 10 choices for stock sites and I know there are many thousands of them out there. any idea how I can get a list of stock market related site to paste in my placement box?
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  • Profile picture of the author patco
    This is normal.. It depends on your niche, are people interested in those ads? Is the template good for such ads. Are those TARGETTED visitors?!?
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  • Profile picture of the author 36burrows
    There is a ton of possible factors, CTR is always going to be lower on the display network, but your ad copy and targeting is probably not very good.
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  • Profile picture of the author danielph
    You can check of some competitors, so you can see where they display the ads. In this way you can try and see if something changes. Even you can sometime get 2 views and 2 clicks, and sometimes 2000 and no one clicks. For me this happen.
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