I have a quick question

7 replies
  • SEO
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One of my websites was created back in 2006. At the time, it was a very nice design. However, 7 years later it's looking quite old. I was thinking of doing a site re-design to give it a new, fresh look. I plan on keeping the same URL's, same meta tag's, same content within the body of each individual pages. The only thing that will change will be the actual look of the site. Will this effect my SEO? I have high rankings for the past several years for my most important keywords and don't want to jeopardize losing my SEO over a site re-design.
#question #quick
  • Profile picture of the author GyuMan82
    If you do everything you mentioned you should be fine.

    There may be of course an initial fluctuation in ranking, but as long as the urls, on-site optimization, and the way the content is displayed is the same you should not have any issues.
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  • Profile picture of the author InBrussels
    A drastic Design change could make your site bounce for a week or so,but an easy way to solve this is by building a few high quality backlinks after you upload the new design.
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  • Profile picture of the author micksss
    I agree with Gyuman since the URLs/structure of the site is remaining the same and the content, meta, & titles are not changing there should not be any impact.
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  • Profile picture of the author JohnConorX
    Design won't make any negative impact to your SEO...
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    • Profile picture of the author yukon
      Banned
      Originally Posted by JohnConorX View Post

      Design won't make any negative impact to your SEO...
      Design won't change anything but site structure can, adding/removing text/links can move a page in the SERPs.
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      • Profile picture of the author paulgl
        Everything you do to a site's bare code, is going to change how
        google looks at your site. I don't see how you can the site the same,
        code-wise, and still change the way the site looks. If the code
        stays the same, then it stays the same.

        Here's just a small example. You have a color code for the
        background. I'm old school, so I'd code bgcolor="#FFFFFF"
        in the body tag. I now want a background image, so instead I
        change it to, background="url of background image"
        Now the code is changed. The image url could be a signal to
        google.

        The way I have done it, is to swap out images using the exact
        same url.

        If you move the menu bar, that would also be perhaps unwarranted
        signals. An example is this. You have a left side bar menu which
        probably occurs in the code high up, as left is usually coded first.
        Google sees the menu links/text first before content. Changing that
        menu to the right, now puts content up higher in the code. The
        text higher up is now changed.

        Higher up in the code seems to be more important that lower.
        Google may actually disregard stuff at the very bottom for
        rankings, relevance, etc.

        2 small examples.

        Paul
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  • Profile picture of the author apnavarun
    Originally Posted by mrbascorn View Post

    One of my websites was created back in 2006. At the time, it was a very nice design. However, 7 years later it's looking quite old. I was thinking of doing a site re-design to give it a new, fresh look. I plan on keeping the same URL's, same meta tag's, same content within the body of each individual pages. The only thing that will change will be the actual look of the site. Will this effect my SEO? I have high rankings for the past several years for my most important keywords and don't want to jeopardize losing my SEO over a site re-design.

    I would suggest you to get a back up of your old site (i.e all webpages ) and then try new design on few pages wait for the results and if everything seems ok. Go and change more pages. Going gradually will make sure you won't get a huge loss in traffic or ranking ( if there any). The risk of losing rankings will be low.

    All the best.
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