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Google Adwords Display Network

by ManofBliss
6 replies
  • SEO
    • |
Hello There,

How do I know if I'm maximizing my impressions? There is no position count, obviously, so is the only way to know if I'm driving as many impressions as possible by deliberately over-bidding, and then slowly lowering over time to see if impressions stay the same, or decrease? Thanks.

All the best,
Timothy
#adwords #display #google #network
  • Profile picture of the author ankitoberoi
    AFAIK, Their is no way of knowing the maximum number of impressions which your campaign can do. So all you can do it, keep tweaking.

    Increase/Decrease bids to see how it works out of you. You can also check site wise stats in the Display Network Tab of any campaign.
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    • Profile picture of the author researchpro
      I'm doing some display advertising too with adwords. And I've learned a few things that you may already know but I'll tell you anyway just in case.
      Don't trust google to place your ads. Most of my impressions were going to crap sites. Make sure you are monitoring exactly where your ads are being placed. Make sure you exclude every single category that does not fit your niche. go to the sites and look at them.
      Make sure you exclude unrelated sites and topics on campaign level.
      More than half of my ads were on unrelated sites. many in other countries.

      cheap cpc sometimes means your on bad sites that don't relate to your niche and that's why the cpc is cheap.

      I click on display network tab, then click on the lower row of tabs under that to monitor where my ads are ending up. my ctr went from 1 out of 2500, to 1 out of 300.
      I think google has many sites mis-categorized. and they also will skew the keywords when you select that option. when they skew the keywords then there's no telling where your ads wind up.
      my opinion. google does a crappy job matching buyer and seller in the display network. It has to be done by hand to get it right.

      john
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  • Profile picture of the author PPC-Coach
    Hmm, that's one way. I like to let them place my ads though then I manage the content network differently versus the search. CTR is important but not as important as the search network.

    They're not doing a crappy job matching, it's just two very different animals between search and content campaigns.

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  • Profile picture of the author researchpro
    I was just shocked (using display ads) at how loose google placed the ads. When I try to pick my own sites, manually, then my ads don't show up at all. It seems the sites themselves are bid sensitive. As opposed to just keywords being bid sensitive. You have to bid higher to get on the best sites if you apply them manually. At least seems to be my experience.
    I'm also trying the video ads for a cheaper alternative. I need to get stock market traffic for under at buck, and preferable under .50
    I was thrilled when I got clicks under .5 but soon figured out it was because they had me on irrelevant sites, and it wasn't converting at all.
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  • Profile picture of the author Daniel Thomas
    This goes against what the people above me said.
    True - many sites are absolute crap when you look at them.
    But, and here's the positive, I care about performance only.
    All the AdWords campaigns are tracked, i.e. I know if a conversion on AdWords worked well for me or not, on the CPA side (for example).
    Some really shitty websites worked very well, other great looking ones, underperformed.

    Moreover, by running a Display campaign with Keyword ONLY targeting, I discovered some excellent traffic sources to target separately on my Placements targeted campaigns.
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  • Profile picture of the author researchpro
    Yea, if it converts that's all that counts. The problem I was having may have been fake clicks. off topic sites or even in other countries like middle east. I was getting some clicks but not converts.
    I just ran some video instream ads on youtube and was getting 10% viewing rate. but shut it down because no conversions. no clicks just viewing. Keep in mind, I'm giving away a $247 product for free, and my ads were supposed to be targeted to my niche. and I got NO converts.. something is fishy there.
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