There Are Only TWO THINGS You Need To Know About PPC

I keep reading posts on this forum and others from those that say PPC sucks.

PPC does not suck - it is just that there are plenty of budding IM's who suck at PPC.

And the reason for that is simply that they jump in and try it without doing enough training and homework.

PPC's greatest strength is also its greatest weakness.

You can reach an audience of millions within minutes and pay just pennies for every click. That encourages IM's to 'experiment' before learning the ropes because they think that even if things don't work out they will not lose much money.

Problem is ... because they know practically nothing about PPC they get their campaign all wrong and either get no clicks, or clicks with no conversion.

They then quit and say PPC sucks!!

Can you imagine trying to learn sky diving by experimenting before you are fully trained? You would have a 99% chance of hitting the ground with a big SPLAT. So what makes anyone think the outcome would be anything different with PPC?

But ... even if you learn the process of PPC you still will not succeed if you do not have two talents.

One - a very good command of the English language and the ability to write compelling ads and site copy that motivates a potential customer to first click (the easy part) and then buy (the VERY hard part).

Two - your website is the first SALESMAN your potential customer ever sees and if you do not understand or have experience of direct sales you (or your web designer) will never be able to design and 'train' your site to sell. Most websites are designed as 'pretty pictures' which the designer thinks 'look good'. If you don't have direct sales experience you cannot even imagine how bad that policy is.

In ANY business online or offline only TWO THINGS determine your success.

One - your ability to generate enquiries from potential customers.

Two - your ability to convert those enquiries into sales.

The more you do of each ... the greater your success will be.

PPC is a fantastic way to achieve both but like anything else ... only if you know how.

I would bet a million bucks that the biggest problem all failed and failing IM's have with PPC is not that they could not generate leads IT WAS THAT THEIR WEBSITE DID NOT CONVERT THOSE LEADS INTO SALES.

Leads are Queen but in any business - and especially in PPC - website conversion is the King of Kings.