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Website Ranking For Keyword I DON'T Want It To Rank For

by Chris Sweeney
5 replies
  • SEO
    • |
My website is ranking for a keyword that I don't want it to rank for. I feel it is hurting my site. How to I correct this?
#keyword #rank #ranking #website
  • Profile picture of the author ivansk
    do you have that keyword on the page?
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    local rental service
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    • Profile picture of the author Chris Sweeney
      Originally Posted by ivansk View Post

      do you have that keyword on the page?
      No, that keyword is NOT on the page. Any ideas?
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  • Profile picture of the author TheContentAuthority
    Chris,

    Why do you think showing up in search for a particular keyword is hurting your site? Not to say that it isn’t but just curious.

    There isn’t much you can do about a search engine thinking your site is relevant for a specific keyword term that is not present there other than to make it MORE relevant for other keyword terms. Sometimes web pages can rank for some very strange terms that are not present on the page. For instance there could be a link pointing to your site with that term as anchor text or maybe there is a page with a link to your site on it that also contains that term or that is about that term.

    You could do a link audit and try to find out if that is true (although depending on how many links you have that could be very tedious.).

    Hope that helps in some way,

    Shawn
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    Outsource to the experts...

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    • Profile picture of the author Chris Sweeney
      Originally Posted by TheContentAuthority View Post

      Chris,

      Why do you think showing up in search for a particular keyword is hurting your site? Not to say that it isn't but just curious.

      There isn't much you can do about a search engine thinking your site is relevant for a specific keyword term that is not present there other than to make it MORE relevant for other keyword terms. Sometimes web pages can rank for some very strange terms that are not present on the page. For instance there could be a link pointing to your site with that term as anchor text or maybe there is a page with a link to your site on it that also contains that term or that is about that term.

      You could do a link audit and try to find out if that is true (although depending on how many links you have that could be very tedious.).

      Hope that helps in some way,

      Shawn
      Thanks Shawn,

      It's kind of like a few years ago when you would to Google and Type in "miserable failure", George W. Bush would pop up. I just don't want people associating my website/brand with a keyword that my site ranks #1 for.

      This is a one-year old website that I've never linked to. I just checked with Google Webmaster Tools as well as SEO Spyglass and there are no links pointing to it.
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  • Profile picture of the author Chris Sweeney
    There's gotta be a way. Perhaps in Webmaster Tools? If there is a way in there, I can't find it.
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