Marketing Tool Roundup

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In the past, I've used places like Warrior Forum to stay on top of the latest tools for measuring how my sites are performing, but I've seriously been neglecting staying up to date lately.

As much has changed in the last year when it comes to online marketing, I just know that there's some new tools out there that I'm missing out on. I know isn't the first thread of it's kind, but I thought we might all benefit from sharing some of the tools we've been getting the most value out of.

For the past 18 months or so, I've been relying on the following:

Google Analytics
Google Keyword Tool
Google Webmaster Tools

ClickTale - for conversion tracking
Screaming Frog - for missing SEO elements
Xenu Link Sleuth - check broken links
Pingdom - check load time / issues
Ahrefs - backlink profiles
SEOrush - usually just use to see what sites are ranking for, myself
Advanced Web Ranking - continues to be the most reliable SERP checker I've used, not using much of it's other features right now
Copyscape

Also have subscriptions to Scribe and SEOMoz, both of which are a little pricey considering they're functions, but we think we get enough out of them to keep them around.

Those are the tools I probably turn to the most in the course of getting things done, some a whole lot more than others. Anything conspicuous by it's absence? What tools do you get the most out of?
#marketing #roundup #tool

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