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How to track conversions through a sales funnel?

by oldwarrioruser1
1 replies
  • SEO
    • |
Hey guys!

So I've been doing the basic tracking of a click/sale/lead/etc.

PPC -> Sales Page -> Tracking pixel on thank you page

I have my EPc, etc, etc.

How exactly can I setup tracking for the following:

PPC -> Sales Page -> OTO 1 -> OTO 2 -> thank you page

By the time the customer gets to the thank you page, they could be worth $9 or worth $97.

How can I have my epc updated to reflect OTO sales?

I'm thinking the thank you page would have 3 different conversion pixels?

It's 4:44a.m. and I'm tired, I could be over thinking it. :rolleyes:

P.S. I can use Demon tracking(fairly new to it) or prosper202

edit: maybe I just setup 3 different campaigns, 1 for sales page and 1 for each OTO.. except the OTO's I don't include any kind of ppc cost so everything is pure profit.. TY page has 3 conversion pixels..

Sound about right?
#conversions #funnel #sales #track
  • Profile picture of the author Dan Grossman
    Does Prosper202 not keep track of customer lifetime value (LTV)? Can't you pass in the amount of revenue associated with a conversion as part of the pixel? Improvely does both; you'd easily see that the customer had made 3 purchases and all the revenue would be attributed to the traffic source that brought that person to your initial landing page, no matter how much time passes between steps in your funnel.
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    Improvely: Built to track, test and optimize your marketing.

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