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If You were new to PPC what would u do?

by newbostonmg
5 replies
  • SEO
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what would you do to learn how to drive traffic..
what PPC courses, etc.. would you use?

I have a buddy who i am working who is a mortgage lender, and I am going to drive traffic to a few squeeze pages that we have set up..
refinancenewengland
investmenthomebuyer
dropmyinterestrate

each are dot coms

I am just learning the world of ppc and am jammed up right now... i have a campaign running now.. not getting good ctr at all..

I got some great comments and have checked out some stuff from Chaudry.. but trying to shoestring this as much as possible..

Any suggestions on how to get up to speed on PPC traffic for a mortgage lender?

Anyone willing to work with me/us to drive traffic for a monthly fee/cut to teach me?

Books/courses/sites/any? Ahhhh!

Thank you ALL.
Jason
#newbie advice #ppc
  • Profile picture of the author new guy
    Run (don't walk) to Perry Marshall's Google AdWords Advertising & Pay Per Click Program and get his guide. I would do it now before you waste another penny.
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    • Profile picture of the author Adbeat
      I agree with the recommendation for Perry Marshall's stuff - that's probably the best place to start.

      PPC classroom, PPC Formula, and PPC Coach are really all focused on affiliate marketing so I'm not sure any of those courses would be a good fit for you.

      You need to learn to write good ad copy. Try 37 AdWords Secrets - Out-Think, Out-Perform and Out-Earn Your Competition!

      Also, an old book on short copy "Tested Advertising Methods" by John Caples might help you.
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  • Profile picture of the author Kim Davis
    PPC Classroom is a good place to start for newbies. I can offer some assistance to you, but will need more details. I will PM you.
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    • Profile picture of the author SkimWriting
      Jason:

      A surefire way to improve your PPC campaign is trial and error.
      Here's a few tips of how to approach the trial-error process:

      -Minimize broad match keywords, use more targeted phrase and exact match. There's a good explanation of this on my blog at: skimwriting.com/apps/blog

      - Use Search Query Reports to figure out which words your prospects are using to get to your site. You might find some words of services/products that you don't offer. These are the words you need to put on your negative keyword list. Using Negative Keywords can significantly increase CTR.
      If you've been using broad match, check which terms were more popular and save the best keywords as phrase match or exact. Eliminate the rest. And add any relevant negative keywords.

      - Once you know what terms are popular, check which ones actually convert with Keyword Conversion Tracking reports.

      You might find that there are terms that summon lots of clicks but don't convert. Get rid of them. If you downsize on non-converting clicks your CTR will go up.

      -Schedule your ads so that they show when they actually matter. Google's default is 24hrs, so your CTR could be low because of inneficient advertising..at night for example..lots of impressions but no clicks
      -Target geographically.

      -Test your landing pages. That could be the problem. Test colors, layout, sales copy, offer. They are the make-it or break-it aspect of the campaigns.

      -Group your ads with similar keywords. If you have branched services/products, make different ad groups for each and point them to the respective landing pages within your site.

      -Make sure your Avg position is on the 1st page of results. Aim for positions 1-8, ideally. Maintaining a consistent avg position could lower CPC in the long run.

      -Test your campaigns. Results from the customers themselves are the best way to know what truly sells.

      I hope this helps
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  • Profile picture of the author Mr_Julian_S
    In strongly feel that PPC is a trial and error campaign for newbies. Always test the water before jumping in. Be cautious on how much you bid at first, weigh first what keywords convert in your niche after a test run so you will know what works and what doesn't. There are two ways of bidding - the aggressive (high) and conservative (low). This will greatly depend on how much budget you are willing to put in.
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    Mr_Julian_S
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