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Google Remarketing conversions very low

by warriorforumrocks
11 replies
  • SEO
    • |
I've read about the excellent conversion rates some are seeing via Google Remarketing. My online retail site converts around 2.5% overall but is converting only about .7% of GR traffic. What sort of a layout is behind a GR campaign that converts well?
#conversions #google #low #remarketing
  • Profile picture of the author J R Salem
    Try FB remarketing.

    Also, how long have you been testing? The point is that they see you over and over and hopefully buy eventually, so it may take time.
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    • Profile picture of the author ankitoberoi
      Originally Posted by J R Salem View Post

      FB remarketing
      Found it to be way more expensive than Google. Has it given a positive ROI for anyone?
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  • Profile picture of the author ppcmanager
    Remarketing clicks usually have higher CTR as your are competing against other display advertisers + their remarketing ads. But they do work well.

    Layout would depend upon how long the sales cycle is. Try creating different list of people who have visited the Home Page, the product page, the shopping-cart page etc. Then write Ad Copy accordingly. For example - show discount codes to visitors who exited mid-way through the shopping cart.
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  • Profile picture of the author warriorforumrocks
    Try FB remarketing.
    Who do you use as an FBX partner?

    Has anyone tried using search data for Facebook remarketing:

    Chango Deal With Facebook Uses Google Data - Business Insider

    Also, how long have you been testing?
    I've been at it for almost 6 months. Only 10 conversions with almost 1500 clicks!

    Remarketing clicks usually have higher CTR as your are competing against other display advertisers + their remarketing ads. But they do work well.
    Did you mean higher CPC?

    Layout would depend upon how long the sales cycle is.
    I read one article which thought using the maximum duration of 540 days was the way to go. Should that work?
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    • Profile picture of the author ankitoberoi
      Originally Posted by warriorforumrocks View Post

      Has anyone tried using search data for Facebook remarketing
      This will be very interesting. Havn't spoken to anyone who has used this so far.

      Originally Posted by warriorforumrocks View Post

      Did you mean higher CPC?
      CPC looks more correct to the context of the statement, but RT ads generally have much higher CTR too.

      Originally Posted by warriorforumrocks View Post

      I read one article which thought using the maximum duration of 540 days was the way to go. Should that work?
      You mean 540 days of RT cookie expiry date? Thats huge, nothing over 60 days should be used. Why? Many reasons, but the top 3:
      • 540 days will piss off an average user, who keeps seeing your ads
      • The user will definitely not be in that same state of mind after an year, he may not be looking for a similar service/product at all.
      • You will loose a lot of money from dumb users who came onto your site without any intention to buy, got the RT Cookie and keep clicking on your RT ads (remember, dumb users) again without any intention to buy.
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  • Profile picture of the author warriorforumrocks
    OK, I'll reduce the cookie expiration. Is there a good way to figure out the optimal amount of time for this? Here's the articles that recommends 540 days in all situations:

    15 Tips for Remarketing with Google Analytics and AdWords

    How about frequency capping? Is 3 impressions per user per day about right?
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    • Profile picture of the author ankitoberoi
      Originally Posted by warriorforumrocks View Post

      OK, I'll reduce the cookie expiration. Is there a good way to figure out the optimal amount of time for this? Here's the articles that recommends 540 days in all situations:

      15 Tips for Remarketing with Google Analytics and AdWords
      As far as I can understand this, what she is trying to say is that you can keep the list growing by keeping it to 540 days, just in case, if you need it someday, but you can also use a lower number (which you should) when actually running a campaign.

      But as I said before, forget about 540, thats way too high. I've seen people who get very pissed off from RT. Not everyone knows how to get off the list or delete the cookie.
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  • Profile picture of the author warriorforumrocks
    How can I use a lower number when running a campaign than that of my cookie expiration?
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  • Profile picture of the author Daniel Thomas
    Why don't you try AdRoll?
    With Remarketing, you're opening a brand new market, at potentially lower cost than AdWords.
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    • Profile picture of the author ankitoberoi
      Originally Posted by TomGreen View Post

      Why don't you try AdRoll?
      With Remarketing, you're opening a brand new market, at potentially lower cost than AdWords.
      Correct me if I am wrong, but Adroll buys a large part of it's inventory from Adsense/DFP. So its more expensive.

      I use Adwords directly, much much cheaper. The only point of going to such platforms is for FBX, to get RT ads showing on FB, but again, they get pretty expensive. For a campaign I was running, I had to shell out $1.5 per click, while I use RT @ ~ 20 cents on Adwords
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  • Profile picture of the author warriorforumrocks
    I mean no disrespect, but I have to ask this question again because I think it could be really important:

    "How can I use a lower number when running a campaign than that of my cookie expiration?"

    If there's a good way to do this, I figure I could increase my bid when targeting people within a very short time frame after the cookie was set.
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