Updated SEO Periodic Table: SEO Success Factors
- SEO |
Philosophy Behind The Table
Our goal with the updated table is the same as before, to break search engine optimization down into broad fundamentals needed to achieve success. These fundamentals involve both "on-the-page" and "off-the-page" factors, which are:
Content - the quality of your material
HTML - elements used to technically create your web pages
Architecture - elements involved with your overall site
Links - how links to your content may impact rankings
Trust - the degree your site seems to be a trustworthy authority
Social - how social recommendations impact your rankings
Personal - various ways personalized search results impact your SEO