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How to Format my AdGroup/Campaign?

by csstanton
4 replies
  • SEO
    • |
Hey all --

I have ~65 keywords I have been bidding on in a niche that bring me in some good traffic. I'd like to increase the quality score, so I'm constructing landing pages for EACH keyword. 65 different pages.

Now, how do I set up my Campaigns? Should they all be in the same Campaign, or should the campaigns mirror the AdGroups? I'm going to be doing the 3 match types per keyword, and that will be an AdGroup. Should the campaign be of the same name?


Thanks a million!

-- Casey
http://www.rawandfit.com
#adgroup or campaign #format
  • Profile picture of the author BigJace
    Wow, That's great that your doing 65 landing pages. Below is what I normally do in your situation.

    1) Set up one Campaign
    2)Then set up each kw as an adgroup and then in this adgroup I do phrase, exact and broad.
    3) I set up dynamic tokens on the landing page to take in the search phrase and put it on the landing page, Title tag and in the H1.

    So my pages are dynamically created for each kw to increase conversion.

    If you are setting up 65 static HTML pages then you can do some cool link building stuff to help you with Quality Score and lower Bid cost.

    Hope this helps.
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  • Profile picture of the author Derek Pankaew
    Hey Man,

    One keyword per adgroup. They can all be in the same campaign.

    Note that your LP is only 20%-30% of the equation. The #1 most important thing is your CTR. Get your CTR up and your quality score will go up.

    - Derek
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    • Profile picture of the author BigJace
      @Derek- Where do you get the 20%-30%? I've heard these numbers mentioned before but have never seen where these numbers actually came from.

      @csstanton Here are the other factors that goes into Quality score

      Code:
      I. Quality Score for Google and the search network

While we continue to refine our Quality Score formulas for Google and the search network, the core components remain more or less the same:

The historical clickthrough rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network only ever impacts Quality Score on the Google Network -- not on Google
Your account history, which is measured by the CTR of all the ads and keywords in your account
The historical CTR of the display URLs in the ad group
The quality of your landing page
The relevance of the keyword to the ads in its ad group
The relevance of the keyword and the matched ad to the search query
Your account's performance in the geographical region where the ad will be shown
Other relevance factors
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