PPC Tracking on Non-Hosted Sites for Client

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  • SEO
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Hi everyone-

I have a client that I'm optimizing their campaign for and they've hosted some products on a storefront-type site (think Etsy, Ebay, Amazon, etc.). I'm having trouble figuring out how I can track conversions and which keywords are working for the Adwords campaign as I don't control the analytics. Any thoughts?
#client #nonhosted #ppc #sites #tracking
  • Profile picture of the author Dan Grossman
    Unless that site lets you add code to the post-conversion page or provides some other tracking mechanism, you can't track individual transactions end-to-end. All you can keep track of is how much traffic you're sending to each 3rd-party marketplace and what the overall conversion rate / ROI is.
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