Monetizing Viral Traffic - 20k visitors in 1 day

4 replies
  • SEO
  • |
One of my sites averages ~3,500 visitors/day and that traffic is steadily growing at a somewhat predictable rate.

Well yesterday one of my pages went viral on a small scale and I got 20,000 visitors. All of the new traffic was from facebook. My earnings for the day weren't even close to the 5x traffic increase. The actual numbers aren't important. Prior to yesterday I'd be lucky to get 20 visitors from facebook. (today is roughly 13,000).

Anyway - Is this common with facebook traffic? In general does it convert less on a site running adsense as it's primary source of income?

My site isn't one that would generally go viral, and I can't figure out in Google Analytics how to tell why it did. It's almost all a single page and that page has some very good information put into a table/infographic. I'm assuming people were sharing the page because of that, but that traffic had a crazy high bounce rate and 1.1 pages/visitor compared to almost 2 on average.

So I'm puzzled. People liked the page enough to share, but they had no desire to browse through the site?

So my biggest question is do you see the same thing with your facebook traffic?
#20k #day #monetizing #traffic #viral #visitors
  • Profile picture of the author ankitoberoi
    Lets face it - Traffic from FB is most of the times very very un-targeted.

    You are correct that some people liked it and shared it, but with whom? Their Friends. If you are a rocket scientist, would 100% of your FB friends be the same? or even 10%? The majority of the traffic came from people who are friends of the people who are sharing. So, the bounce rate will generally stay high and conversions don't happen much.

    You should look at installing a heatmap/scrollmap tool and focus it on the FB Traffic. Would be interesting to get some stats out of it.
    Signature

    BETA - AdPushup | Increase AdSense revenue using advanced automated A/B Testing.

    Recent Post - How Typography Affects Readers

    Twitter - @oberoiankit

    {{ DiscussionBoard.errors[8193043].message }}
    • Profile picture of the author packerfan
      What is scroll map? I searched for it, but couldn't find anything relevant. Maybe I just suck at searching google.
      Signature

      Nothing to see here

      {{ DiscussionBoard.errors[8196089].message }}
      • Profile picture of the author lovboa
        Banned
        Originally Posted by packerfan View Post

        What is scroll map? I searched for it, but couldn't find anything relevant. Maybe I just suck at searching google.
        Crazyegg is a good one.

        As for facebook traffic and monetization, that seems pretty standard imo.

        People shared your infographic or post, and that's all people want to see. They click through to your site, take a look, and go right back to facebook to see other interesting things their friends have shared.
        {{ DiscussionBoard.errors[8196131].message }}
  • Profile picture of the author Hansons
    Traffic from social media doesn't convert good.. so you should get relevant traffic for better conversion.
    Signature

    Is your website Hacked? Try -> www.sitebeak.com
    Is Google Analytics installed Properly? Test -> www.GAtective.com
    Impersonal Google search? Check -> www.impersonal.me

    {{ DiscussionBoard.errors[8196616].message }}

Trending Topics