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Google's Link Schemes Rules

by Karamazov
6 replies
  • SEO
    • |
I just stumbled upon Googles Link Schemes rules.
What does
Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
mean to you?

Does that mean that link exchange sites like linkmetro will influence my PR in the wrong way?
#google #link #rules #schemes
  • Profile picture of the author dvduval
    Absolutely. If you are just going around getting links in an automated fashion, it is not a question of "if" but "when" you will reach a tipping point where results go down. This is why getting one way links through submitting to directories and publishing articles is more common these days.
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  • Profile picture of the author Smokey_Joe
    Reciprocal links can be used, but need to be approached with caution, which means that one needs to only go for the related sites and limit the number of links (there's not really an exact number specified, but definitely not more than a hundred).
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  • Profile picture of the author dvduval
    Agreed, and something like Link Metro may not be a good idea since many of the participants are not very cautious.
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    • Profile picture of the author dannycapri
      Google recommends natural links (designed for people) rather than unnatural links (used to manipulate the search engines and/or affect rankings)

      Need to be careful, as Link schemes (e.g. reciprocal links) can be seen by Google as unnatural links, e.g. exchanging links with another website to improve your ranking.

      Google's recommendations are that its the quantity, quality, and relevancy of links that count towards your ranking. See here: Link schemes - Webmasters/Site owners Help
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  • Profile picture of the author dvduval
    I like to think like this...
    If someone were to print out a spreadsheet of all the links pointing to you and all the links going out, would they feel that those links were of reasonable quality?

    Answer that question, and you know which links are best.
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  • Profile picture of the author Zeus66
    It also matters what your competition is doing for that keyword. If you target the more obscure longtail keywords and you do your homework, it's all about getting a handful of one-way links from just about any source that determines where you rank. The trade-off is that you need a lot more pages to rank to get the same traffic you'd get from one competitive keyword that gets a ton of searches. But, at least for my money, I need that more immediate gratification that comes from seeing traffic almost immediately. I don't have the patience to wait weeks or months to conquer a hard keyword. Give me 10 easy keywords and I'll get them all ranked within a couple weeks in most cases. Even if that only amounts to 20 visitors/day, I'll take it over waiting months for 100 visitors/day from a tough keyword. Because meanwhile I won't stop. So by the time I get to the same calendar point where that tough keyword finally kicks in (maybe), I will have surpassed that amount of traffic with all of my little 'baby' keywords that I got ranked fast.

    John
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