How come Google doesn't punish MoneySupermarket?

12 replies
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They spent a period of about 2/3 years buying links non-stop. They literally spent hundreds of thousands of dollars buying links, if not more. How come they don't get punished? Is it because tehy are a very big name here in the UK?

Is it one set of rules for some and another for others?
#google #jow #moneysupermarket #punish
  • Profile picture of the author rosetrees
    What do you mean when you say they were "buying links"? Do you mean they were paying to advertise?
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    • Profile picture of the author Anton543
      Originally Posted by rosetrees View Post

      What do you mean when you say they were "buying links"? Do you mean they were paying to advertise?
      They actually spent couple of years buying as many links as they could. They were buying them to manipulate search rankings. They did it a time when it was sort of an acceptable thint to do, but still, Google have backtracked to see who engaged in link buying and punished many sites but not big names like MoneySupermarket.
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      • Profile picture of the author Curtis2011
        Originally Posted by Anton543 View Post

        They actually spent couple of years buying as many links as they could. They were buying them to manipulate search rankings. They did it a time when it was sort of an acceptable thint to do, but still, Google have backtracked to see who engaged in link buying and punished many sites but not big names like MoneySupermarket.
        If a site offers legitimate content, then Google will not necessarily de-list them just because they paid for some links.

        If Google detects that some of the links are paid, then maybe they just modify the pagerank value of those specific links to make them not as effective.

        But if all the other factors of the site add up to something valuable, then it will still rank well in Google.
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  • Profile picture of the author crungureanu
    That was, maybe, before Google changed their regulations. Where did you get the information from?
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  • Profile picture of the author Kevin Maguire
    Originally Posted by Anton543 View Post

    They spent a period of about 2/3 years buying links non-stop. They literally spent hundreds of thousands of dollars buying links, if not more. How come they don't get punished? Is it because tehy are a very big name here in the UK?

    Is it one set of rules for some and another for others?
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  • Profile picture of the author cooler1
    What type of sites were they buying links from?
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    • Profile picture of the author Hansons
      Originally Posted by cooler1 View Post

      What type of sites were they buying links from?
      Well, this is a legitimate question!

      It may be that Google is not able to track paid links..
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  • Profile picture of the author paulgl
    You're right. Google does not give one iota about valuable websites that deserve to be online, serve a purpose, are popular, a real business, etc.

    What google hates, is idiotic IMers and their lame @$$ websites built for no reason than to do more lame @$$ IM by figuring out ways to shmooze google.

    If you had a real business, perhaps you too would spend thousands of dollars on promotion.

    Amazon essentially pays for millions of links by offering commissions. So, google is going to de-index amazon? Idiotic thinking.

    If people actually had a real business, spent time and money on it, they would not have to worry about what google is doing with other sites.

    So funny that Imers shmoozing google complain about other sites shmoozing google.

    SEO is not dead, but maybe, just maybe IM crapola will die.

    Paul
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  • Profile picture of the author linkbuildr
    Money Supermarket is a real business. You clearly didn't bother to take a look at how well they've;

    - built their content
    - structured their website
    - how much of a social presence they have
    - and they've done their links right ie

    http://www.opensiteexplorer.org/anch...rmarket.com%2F
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  • Profile picture of the author Icematikx
    The way I see it is, Google don't touch the companies who have the means to sue them. Being de-indexed from Google actually opens up the possibility to sue them in a court of law. You would argue that Google is giving your competition an unfair advantage by not displaying your website. It has happened before, although I'm not sure of the outcome.

    The UK Government right now is accusing Google of a lot of manipulation with their search results. Google may be a service, and a business, but they have to act in the best interests of their customers, which means that deindexing a site such as Moneysupermarket would be unfeasible for them.

    From there, Moneysupermarket could bring a lawsuit and claim that Google have tarnished their reputation, ruined their income and stopped their customers from visiting their site through search methods.

    Me and you don't have the means to even talk to a lawyer about taking Google to court, nevermind actually doing it.
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  • Profile picture of the author Anton543
    I think it was quite a big deal at the time how they were manipulating search engines. I think they even had link buyers on popular webmaster forums like Digital Point and others. Yes they are a very good site and help millions of people make better decisions, but still, I just feel big names get away with search violations.
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    • Profile picture of the author normahl
      SEO is about buying links. What do you expect?
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