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How to target keywords with white hat SEO?

by BenWesty
6 replies
  • SEO
    • |
Hello Warriors, I have a question for you.

So lets say I have a big website selling all things computer related. Now obviously I would be wasting my time targeting the well saturated keywords such as just "Computers" "PCs" or even ones like "Graphics Cards" or even just "Keyboards".

Now lets say I wanted to target something much more manageable such as "Mousemats" or "Monitor cleaners" or "Mouse cord bungee". What would I do to target these keywords? And I ask this more in terms of off page SEO.

When finding backlinks, do I link them to my home page with the anchor texts as "Mousemats" etc etc, or do I want to be linking them directly to my mousemat page?

Thanks
#hat #keywords #seo #target #white
  • Profile picture of the author Hansons
    If these keywords are less competitive then you would rank them with the help of on-page SEO only.. however, off-page SEO is too complected, a little mistakes can cause a lot.. so it is better to focus on content creation mainly.
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    • Profile picture of the author BenWesty
      Originally Posted by Hansons View Post

      If these keywords are less competitive then you would rank them with the help of on-page SEO only.. however, off-page SEO is too complected, a little mistakes can cause a lot.. so it is better to focus on content creation mainly.
      Thank you for the reply, but this does not really help an eCommerce site. The onpage SEO I can do is very little, and at best I can only match that of my competitors. Off page SEO is where I need to beat them.
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    • Profile picture of the author danparks
      Originally Posted by Hansons View Post

      If these keywords are less competitive then you would rank them with the help of on-page SEO only.. however, off-page SEO is too complected, a little mistakes can cause a lot.. so it is better to focus on content creation mainly.
      This doesn't make sense.

      Yes you can use off-page SEO to rank an inner page (such as www.mysite.com/mouse-mats). People do it all the time. It's not any more complicated than doing off-page SEO for your site's home page. You get an article about mouse mats posted, and include a "mouse mats" link in the article that directs to the inner page.

      Look at search results for any keyword - there's always inner pages ranked, not just home pages. And if you checked backlinks, many of these ranking inner pages have many backlinks.
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  • Profile picture of the author Prince Kumar Singh
    The best thing you can do is make your ON Page strong with all the keyword that you are targeting. Once your ON Page is strong then even doing plenty of directory submissions and classifieds will help your site seen in rankings. Even if it does not work then you can do link building for other remaining keywords.
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  • Profile picture of the author linkassistant
    Ben, these days one has to be cautious with their anchor texts. That's because Google's Penguin update targets websites that have a decent number of backlinks with "commercial" anchor text (among other things, of course). That is, the anchor texts the site is obviously trying to get ranked for.

    It's like, when Google sees too many links with the anchor "computer mouse" all pointing to one site, that sends it a signal that the site is likely trying to manipulate rankings for that "money" term, especially if it's a popular query on Google. And this is against Google's quality guidelines.

    So, if you're getting links from other websites, it better if your anchor texts look random and vary a lot. It's similar to how you'd want your trimmed lawn look like wild grass these days. Because, if it's obvious that you manipulated how it's growing, your site may either get affected by Penguin or receive a manual penalty.
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    • Profile picture of the author adgaro
      Yeah, overoptimization kills lots of sites. I prefer not to use (or use rarely) anchors nowadays. Surrounding relevant text will show G that this link is relevant.
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