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Notice a decrease in CPC numbers?

by waltzingmathile
3 replies
  • SEO
    • |
Hi everyone, just last week or so Google adwords launched their new keyword tool. I think it's called a keyword planner now.

Has anyone noticed a decrease in the Average CPC metrics when doing research with this new tool? I've seen some of them drop from $4.17 to $3 and even more drastically, $7.78 to $4.37.

I rent out websites to business owners for a living so this means bad news for me as I'll have to charge them a lower monthly fee.

If anyone has more information about this, please let me know!
#cpc #decrease #notice #numbers
  • Profile picture of the author yukon
    Banned
    Originally Posted by waltzingmathile View Post

    Hi everyone, just last week or so Google adwords launched their new keyword tool. I think it's called a keyword planner now.

    Has anyone noticed a decrease in the Average CPC metrics when doing research with this new tool? I've seen some of them drop from $4.17 to $3 and even more drastically, $7.78 to $4.37.

    I rent out websites to business owners for a living so this means bad news for me as I'll have to charge them a lower monthly fee.

    If anyone has more information about this, please let me know!
    Why on earth would you reduce your rates because of what Google does with their CPC?

    I guarantee there's plenty of sites in every niche that would rather rank organic than fart around with Google Adword guidelines/rules/TOS/banned/etc...

    Stick to your guns.
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    • Profile picture of the author waltzingmathile
      I price the website rental based on the Average CPC of the keywords. That is how I justify the rather high price I charge.

      I don't know how else to price my services. Any pointers?
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      • Profile picture of the author paulgl
        You can't possibly base it on phantom numbers.
        Are you talking renting adsense sites?

        If CPC is $7 on search, the display network would be
        lucky at $3. Sites that are not special would be
        lucky to get a buck, leaving a little over 60 cents
        per click.

        Maybe the new tool includes the display network, BUT...

        Each site has a different CPC. Each day, each hour,
        each minute has a different CPC.

        Basing rates on that is crazy.

        The real CPC, is what the site is actually getting.
        So, I suppose you could ask them and base it on that.
        Or take a percentage of the profits.

        If you are talking about adwords users, I can't imagine an
        adwords user renting a site.

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

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